Life, 1916-07-13 · page 4 of 40
Life — July 13, 1916 — page 4: what you’re looking at
What you’re looking at
This page is **primarily advertising** with one central cartoon feature. The main content includes ads for Packer's Tar Soap, Crème Yvette liqueur, and Herbert Tareyton cigarettes. The central cartoon titled "The Course of True Love" depicts a couple near a canoe with a "DON'T!" warning sign. The illustration appears to be a humorous commentary on romantic scenarios in nature—warning against improper behavior during outdoor activities. The cartoon's message aligns with early 20th-century social propriety standards regarding courtship and public conduct. The accompanying poem "Canoe Trails" by Arthur Guiterman romanticizes wilderness travel and rural landscapes, contrasting with the cautionary cartoon's implicit social morality. Overall, the page reflects period concerns about decorum and acceptable public behavior during romantic encounters.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WW Wide p Take your cake of PACKER’S TAR SOAP. Remove the protective wrap- pings. Now for the Shampoo! Work up the refresh- ing, pine-laden lather with the hands, then “finger-tip”’ it into the scalp and hair. Now the Effect! A glowing sensation of healthfulness—of per- fect cleanliness. At no time will your hair ever look more beautiful than after shampooing with Packer’s Tar Soap. Your reward for the con- tinued use of Packer’s will be in the added vitality, lustre and growth of the hair. Packers Tar Soap “Pure as the Pines” Send 10c for sample cake. Also write for our Manual, “ The Hair and Scalp—Mod- ern Care and Treatment,” 36 pages of practical informa- tion free on request. Packer’s Liquid Tar Soap —an effective cleanser, deli- cately perfumed. — Liberal sample bottle 10c. THE PACKER MFG. CO. Suite 85E, 81 Fulton St. New York “LIFE Canoe Trails ROAD is the track that the steamer takes Over the open sea. Wide are the ways of the windy lakes, Dear are the lakes to me. And the sparkling sound is good, Bright is the river, too; But the stream that winds to the heart of the wood Is the trail of the little canoe. Up through the fields where cattle browse, Up through the farms of rye, Under the arching hemlock boughs, Under the laughing sky, Out through the maze where the musk- rats hide, Drawn like a silver clew, Clear to the buttressed mountainside Goes the trail of the little canoe. Clean blue flags in stately ranks Stand where the shallows gleam; Ferns grow thick on the mossy banks Edging the deeper stream ; Tanagers flash in the vaulted leaves Where, faint-shimmering through, A drowsy pattern the sunlight weaves On the trail of the little canoe. Dip of the paddle, gurgle and plash, Quiet, and bird-note clear, White of the birch, gray of the ash— Balm of the heart is here! Here where the boldest footpaths cease, Here where the best is true, The loveliest road to the shrines of peace Is the trail of the little canoe. Arthur Guiterman. THE COURSE OF TRUE LOVE ( Pronounced E-vet ) “For Smart Desserts” “| never saw people appreciate an ice before as much as they did the Violet ice I served at last night's dinner. Yes, violet —in colour and taste. “You never tasted any ice as distinctive as this Créme Yvette one! It's simply delightful. I'll have it often dunng this hot weather.” Like the lady who made the above remarks, you can serve Créme Yvette ices, sorbets and frozen dainties. Creme Yvette is sold at 80c and $1.50 per bottle, at fancy grocers and wine dealers. Book of signed recipes by famous chefs sent free. Write for it now. SHEFFIELD COMPANY 7th Ave. at Mth Street New York, N. Y, Tareyton London zy ton | Herbert iToreyion London Smoking ‘Mixture | % Pound. le upon re |Fulk Tobscco Co, S8West454St New’ Cr aS SCTE