Life — July 13, 1916 — page 5: what you’re looking at

What you’re looking at

# Page Analysis This page is primarily **advertising and light social content** rather than political satire. The main elements include: 1. **"An Alphabet of Girls"** — a humorous poem by Carolyn Wells offering playful character sketches of women (Patty is "catty," Queenie is a "greenie," etc.). This is gentle social comedy about female stereotypes. 2. **"At the Ball"** and **"Evans's Depilatory"** — advertisements dressed as editorial content, common in early 20th-century magazines. The depilatory ad promises smooth skin removal without risk of hair regrowth. 3. **"If You Lived As The Cave Man Lived"** — a Standard Oil Company advertisement using a caveman illustration to pitch their constipation remedy (Nujol), claiming modern digestive problems require modern solutions. 4. **Church News** — a brief social item about housing conditions in New York City. The page reflects **period attitudes toward women, beauty standards, and patent medicine marketing**.