Life, 1916-07-13 · page 3 of 40
Life — July 13, 1916 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **period automobile advertisement**, not satirical content. It's a full-page ad for the Chandler Six motor car, priced at $1295, from the Chandler Motor Car Company in Cleveland, Ohio. The ad uses decorative illustration typical of 1920s marketing: a stylized drawing of the car with passengers and a man kneeling beside it (possibly performing maintenance or admiration). Decorative flowers frame the left side. The text emphasizes the car's refined qualities—it's described as reliable, well-constructed, and popular among middle-class families, explicitly stating it is "**not** a racing car" and "**not** a trick car." This positioning suggests contemporaneous competition from other manufacturers marketing speed or experimental features. No political satire or caricature is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CHANDLER SIX $1295 A Refined Motor Car HE Chandler Six is built to serve discriminating families as a pleasure car. It will, if you ask it, go faster than ninety-nine out of any hundred car owners would ever want or dare to drive, but it is mof a racing car. Its motor has power ample to take the car loaded anywhere that any automo- bile can go, but it is nota trick car. It is a beautifully constructed motor car with the finest and most attractive of the season’s bodies. Most flexible and easily handled, full of life and go, richly upholstered in genuine leather, economical in operation and free from any hint of experimentation or untried theory, the Chandler is deservedly the most popular medium priced car in the whole American market this year. Seven-Passenger Touring Car + = $1295 Four-Passenger Roadster - + ~— $1295 F. O. B, Cleveland, Ohio Write for New Catalogue and name of nearest Chandler Dealer Chandler Motor Car Company . 707-737 E. 131st St., Cleveland, Ohio New York Office, 1884 Broadway Cable Address, “ Chanmotor ” comicbooks.com