Life — July 13, 1916 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Art of Being Misunderstood ANY small-bore people foolishly complain that they are misunder- stood. Instead of that, they should re- joice and be exceeding glad and prepare to take advantage of the fortunate mis- understanding. hy reflecting that every graft, from three-shell rigging to. stock-market rig- ging, depends for its success upon being misunderstood by the, graftee, they will get a broad hint of the possi- bilities. A graft to be continuously and siformly successful must not look like graft at all, but like something legiti ate and beatific. And, of course, the sanie is true of a grafter. it even to mystify so sluggish an in- telligence as the public's requires much shrewdness, and so men of brains and skill who are adept at profitable leger- demain of this kind command excellent incomes. Politicians who can get up a pro- tective tariff which protects a few of the people and make it appear to protect all the people; lawyers who can make the rake-off from watered railroad stock look like the hard-earned proceeds of a non-working financier; middlemen who interpret current events in one way when they are buying and in quite the opposite way when they are selling; financial writers who can make the public think the bankers are conferring a great favor upon it by consenting to receive its sav ings and speculate with them for their own benefit ; promoters who can grab the streets of a city for transportation pur- poses and induce the public to be humbly thankful for poor service; hypocrites who can make it look like philanthropy to extract dollars from the public with one hand and give back pennies with the other, and many lesser lights, all teach us that the man who succeeds, as suc- cess is currently reckoned, is the man who knows how to be misunderstood. Where ignorance is profitable, ‘tis folly not to engage high-priced lawyers and politicians and writers and orators and professors to preserve it. Mr. Ant: $0 YOU DON'T BELIEVE IN PRE- TARFDNESS, WELL, BY GODFREY, YOU LOOK IT, the motorist should 1. One of your smallest expenses—lu- brication—is your chief safeguard against your heaviest expense—depreciation. 2. Friction is relentless. The effects of the incorrect oil will not be apparent during the first piston stroke or the second. But when piston strokes run up into the millions—and that does not take long—friction begins to get its due. You need not /ook for the effect of wear then. You can fear it. 3. Worn motors never “ come back.’ 4. If given intelligent care and scientific lubri- cation, your car should run better the 2000th mile than the first. 5. No matter how freely a low quality or wrong-bodied oil is used it can never do the work of the correct lubricant. 6. No one oil will suit all cars. This is absolute. 7. You selected a car that suits you. Now select an oil that suits your car. 8. Though you may want correct lubrication, you will seldom stumble on it by chance. 9. The Lubrication Chart, printed in part on the right, was prepared only after an engineering analysis of every American car and the leading foreign makes. It is revised yearly to include each season’s new models. It represents our pro- fessional advice and specifies the cérrect oil for your car. Mobiloils | A grade for cack type of mi srgoyie om the container. For VACUUM OIL CO., Rochester, N. Y., U. S. A. Specialists in the manufacture of high-grade lubricants for every class of machinery. inable everywhere in the world. ft Boston NewYork Chicago —_Phitadelphia Domestic Branches: Minneapolis Fi SRanaas Cre haw, Fs Me won FESTEES ESE | weer Yooi>nk>>ins [sam] Sst fSEtbe Foei>