Life, 1916-07-13 · page 36 of 40
Life — July 13, 1916 — page 36: what you’re looking at
What you’re looking at
This page mixes advertising with editorial commentary typical of *Life* magazine's satirical format. The main content is a **Blue Boar pipe tobacco advertisement** (top), marketing "Rough Cut" tobacco at 25 cents as scientifically formulated for discerning smokers—a pitch to the one man in a hundred with refined taste. Below, **editorial commentary** satirizes F. B. Sanborn's moralistic column in the Springfield Republican. The editor challenges Sanborn's claims about American greed and moral decay—essentially asking: if you're so concerned about our "mad haste to be rich," how much wealth did *you* accumulate through questionable means? It's sarcastic gotcha-journalism. Another section mocks Kentucky's *Courier-Journal* newspaper for celebrating horse-racing and whiskey as defining state products while claiming moral high ground. The page also includes humorous anecdotes and advertisements for **Old Overholt Rye whiskey**. Overall, the page satirizes moral hypocrisy—publications and figures preaching virtue while profiting from vice and commercialism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—— The Hundredth Smoker Finds A New Pleasure in His Pipe The flavor and fragrance of BLUE BOAR are new—dis- tinctive and delicious—pronounced, yet delicate. BLUE BoaRis the most scientifically correct, and perfectly balanced, of all pipe mixtures. Each of the choice tobaccos of which BLUE BOAR is made is cut or broken, by the “‘Rough Cut’? method, to the precise degree of fineness which pre- serves and emphasizes the natural flavor and aroma of the leaf. If you are the one man in a hundred whose critical taste cannot be satis- fied by the tobaccos in common use—you may now find in your favorite pipe a new zest, a new comfort, a new and infinitely delightful companionship. ROUGH CUT 25c At good tobacco shops— twenty-five cents. In the new air-and-moisture-proof package. Give the Figures, Brother Sanborn! We must be blind indeed not to see that our mad haste to be rich, at any sacrifice of fair dealing, and any disregard of the moral law, does breed in the mass of men the com- mercial vices which shock us every day—F. B. Sanborn in Springfield Republican, ONFESSION is good for the soul, and one is glad to hear Bro. San born own up to his sins. But how much did your mad haste and sacrifice of the moral law bring you in, brother? Have you something. sub stantial to show for your transgressions? Are you what sinners who 4re still un repentant would call “ well fixed"? Joined to Its Idols HE most noted products of Ken- tucky, next to the ladies and the Courier-Journal, are whiskey, tobacco and horse-races. That makes it hard to relieve Kentucky of the reputation of being a sporting state. The Courier- Journal is not in favor of treatment to produce such relief. It prefers that Kentucky should live up to its reputa- tion, and prints editorial articles extol- ling the hoss-race. The breed of men, i , is not worse in Kentucky than in New York, where, until re- cently, there has been no racing, and the breed of horses is better. Sue: You know, Mr. Jones, I thought you much older than you are. He: Oh, no; not a bit, T assure you. —Boston Transcript. Wisdom A priest one Sunday was showing off his class and proceeded to ask one little boy in the presence of the archbishop: “ What is matrimony?” The little boy's eves by d out at the suddenness with which the question was and then he which some souls are lemned to suf- fer for a while before they are considered good enough to go to heaven.” “Tut, tut,” said the priest. “ That is the definition of purgatory.” “Let him alone,” said the archbishop “He may be right—what do you and I know about it, anyway?” ND $0 the coe know why. She didn't get her weekly look at Lire. You forgot to order it in advance from the news- dealer and when you went for it he was sold out. E*PERIENCED men, whether indulging in the hunt for game or other out-door sports, realize the benefits of good, invigorating Old Overholt Rye “Some for 100 yearn” Chosen by thousands of gay sport lovers who appreciate its strengthening qualities and its value fot emergencies, 3 A. OVERHOLT & CO, Pitteburgh, Pa. comicbooks.com