Life, 1916-07-13 · page 34 of 40
Life — July 13, 1916 — page 34: what you’re looking at
What you’re looking at
This page combines advertisements with satirical verse commentary on social change. **Main Cartoon/Illustration:** "The Decline of the Drama" depicts a Victorian-era gentleman meeting a modern man—likely representing the contrast between 19th and early 20th-century values. The verse by Geo. E. Post satirizes shifting American ambitions: the old-fashioned worker ("some few decades ago") lived frugally, read Lincoln, and rose at 4 A.M., embodying Protestant work ethic. Today's ambitious man, by contrast, dresses fashionably, frequents nightclubs, consumes luxuries, smokes expensive cigars, and sells automobiles—representing the modern consumer culture and commercialism that replaced Victorian restraint. **Context:** This reflects early 20th-century anxiety about rapid social modernization, urbanization, and materialism replacing traditional values. The satire is gentle, even admiring of the "new order's" success and style, while nostalgic for older virtues. **Advertisements:** Vafiadis cigarettes, Detroit Springs lubricant, Scribner's Magazine, and Capewell nails fill remaining space—typical period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oe 2 adis CIGARETTES Purveyed to the Houschold of the Khedive. the Imperial Couil of Austria-HangarysTs Royal Highness Puowe Philp of Sace-Cobiirg- Cathe, the hnpenal Court of ‘pan, etc.etc.the principal clubs and the regimental messes of bidia, Burmah and Cancta ( Tose Americans who have smoked our Vafiadis (Vah-fee-ah-dis) Cigarettes abroad“may now oblain them in the Uniled Slates — because to Liggett & Myers Tobacco Company. who import themswe have also ven the sole right to manufacture them Jrom our Cairo formula. CTheodoro Vafiadis & Co. CALCUTTA: BOMBAY:LONDON-RANGOON: CAIRO Packages of 1a 25¢ Th eve kmpor sicesShugher ja’ price. To abe be rep dake Leer ere Ce absorbers. \ Cushion both up- ward and backward shocks DETROIT STEEL PRODUCTS CO. ° Detroit Michigan nen | Gee yar THE DECLINE OF THE DRAMA “The Old Order Changeth” E who, some few decades ago, Would fain amass a pile, Secured a job subdued and low, And toiled the while. He shunned the paths of dalliance gay Eschewed the flask, the pipe, Donned home-spun raiment every day, And dined on tripe. At night he hastened into bed, To rest from daily strife; Arose at 4 A. M. and read A, Lincoln's life. . But who to-day woos Mammon's smile, Has methods not so slow; He dresses in the latest style And furbelow. He gaily tours about at night, He sets the social pace, Stops where the lights are blazing bright— He knows each place— Consumes the fatness of the land, Ignites the best cigar, And, grasping someone by the and, Sells him a car! Geo. E. Post. A run in the fresh air of the open country is better for the boy than any amount of indoor track work. Nothing monotonous about out- door sport. Every good boy’s school encourages runs and walks over the fields and country roads. The announcements of the best schools can be found tn Scribner's Magazine every month. If detailed information is desired, address SCRIBNER’S MACAZINE SCHOOL AND COLLECE SERVICE DEPARTMENT Scribner Building, Fifth Avenue ww Yor! Why Take C with your horse nails? The sai and reliability of Capewell nails hi been thoroughly prove: shoes put on with Capewel Used for many years by shoers, Not the cheapest nail regard- less of quality but the best in the world at a fair price