Life, 1916-07-13 · page 2 of 40
Life — July 13, 1916 — page 2: what you’re looking at
What you’re looking at
This is a straightforward **cigarette advertisement**, not satire or political commentary. The page promotes Camel brand cigarettes from R.J. Reynolds Tobacco Co. (Winston-Salem, N.C.). The ad emphasizes that Camels offer superior quality without needing coupons or premiums—a selling point distinguishing them from competitors who used promotional giveaways. The camel imagery refers to the blend of Turkish and domestic tobaccos. Key messaging targets both regular and non-smokers, claiming Camels satisfy all tastes without an unpleasant aftertaste. The ad includes product packaging showing the iconic camel logo and desert imagery. This represents early 20th-century cigarette marketing before tobacco health warnings were required—a era when such direct advertising appeared routinely in mainstream publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pabiisned every Thursday, Annual Stgcrition ive Dolars. Single Copies, Ten Ceats Price in England, Siapence. aes ey COMPARE Camels’ flavor, fragrance, absence of bite, parch or any unpleasant cigaretty after-taste with any cigarette in the world at any price! Then, you'll realize the value is in Camels; you will not look for or expect coupons or premiums! AMELS are offered you as a new cigarette delight; an expert blend of choice Turkish and choice Domestic tobaccos that has such an unusual appeal that you will enjoy them to the very limit! No matter how fastidious your cigarette desires, we tell you to know Camels’ mellow-mild-body; to understand personally just how it meets your taste and permits you to smoke liberally without a comeback! Yet, you'll find that desirable cigarette satisfaction is very much al/ there with every smooth puff! Camels win strongly not only with regular cigarette smokers, but with smokers who have not cared particularly for cigarettes for one reason or another. Camels are so refreshingly different, so enticing any way you care to figure them out! Your appetite is always mighty keen-for-a-Camel. They will not tire your taste! Camels are sold veryerhere. in scientifically sealed packages, 20 for 10c; or ten packages (200 cifarettes) in a carton for $1.00. We strongly recommend this carton for the home or office supply. or when you travel. R. J. REYNOLDS TOBACCO CO., Winston-Salem, N. C. a TURKISH & DOMESTIC ce BLEND GIGARSTrTrES