Life — July 13, 1916 — page 2: what you’re looking at

What you’re looking at

# Camel Cigarettes Advertisement This is a straightforward **cigarette advertisement**, not satire or political commentary. The page promotes Camel brand cigarettes from R.J. Reynolds Tobacco Co. (Winston-Salem, N.C.). The ad emphasizes that Camels offer superior quality without needing coupons or premiums—a selling point distinguishing them from competitors who used promotional giveaways. The camel imagery refers to the blend of Turkish and domestic tobaccos. Key messaging targets both regular and non-smokers, claiming Camels satisfy all tastes without an unpleasant aftertaste. The ad includes product packaging showing the iconic camel logo and desert imagery. This represents early 20th-century cigarette marketing before tobacco health warnings were required—a era when such direct advertising appeared routinely in mainstream publications.