Life, 1916-07-06 · page 4 of 42
Life — July 6, 1916 — page 4: what you’re looking at
What you’re looking at
**Main Content:** The left side is a Velvet tobacco advertisement featuring a profile portrait (appears to be a historical figure, possibly meant to evoke Washington based on the styling) examining a tobacco tin. The ad emphasizes "natural" qualities and mild flavor through aging. **Satirical Poem - "Efficiency":** The right side contains a poem by Morris Gilbert mocking wartime preparedness priorities. It satirizes Americans' tendency to postpone military readiness ("let's wait awhile") in favor of leisure activities—golf, social dinners, entertainment—despite war looming. The small illustration shows a man juggling numbered items, visualizing his overwhelming to-do list. The satire suggests Americans are complacently procrastinating about serious national defense while distracted by trivial social obligations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ASHINGTON’S fear- | less, kindly honesty made him great. The Revolution only made him famous. VELVET is a great tobacco even without its nation-wide fame. ove NATURALLY mild tobacco with its mild- ness naturally improved. A naturally good flavored tobacco made smoother, mellower by natural age- ing. Isn't that your idea of a great tobacco? Well, that's VELVET. Try it. Liggette Myers Jolaceo Co. 10c Tins—5c Metal-lined Bags One Pound Glass Humidors Efficiency OME, let’s prepare for war, let's not Be laggards while the danger’s new ; Let's make large quantities of shot And drill and dig entrenchments, too— But not this week, because there are So many other things to do. Let's put our navy on a par With all the world in ship and crew And gun and flag and rope and spar— But if it’s all the Let's wait awhile because there are So many other things to do. Of course we ought to m And fit out many Some day I think I'll The manual of arm through, But not just now—you recognize How many things I've got to do. To-morrow evening I must go To dinner with a friend of two, And then we'll sce that corking show About the war—and when that's through We'll cat somewhere and dance—you know That those are things I've got to do, Next Saturday T think Tl take My golf clubs out and learn that new Scotch stance and really try to break That bad swi my follow-through— You sce I posi ache With all the things I've got to do. Preparedness is sure! ht (The Yanks go Sov a day or two). men should be taught to r last year how they blew?) T wish I hadn't quite So awf'lly many things to do! Morris Gilbert. “LOCAL SHOWERS” comicbooks.com