Life, 1916-07-06 · page 3 of 42
Life — July 6, 1916 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It features a Columbia Records advertisement promoting operatic recordings by two famous singers: Edoardo Ferrari-Fontana (described as a "World-Famous Dramatic Tenor") and Andrea de Segurola (a "Famous Basso of the Metropolitan Opera"). The central image depicts a scene labeled "The Troubador Marina of the Middle Ages, the ancestor of the Violin"—likely an operatic scene for context. The advertisement's pitch emphasizes that Columbia Records captures not just singers' voices but their "genius" and "magnetic force." It mentions other celebrated singers like Fremstad, Garden, and Nielsen. **No political cartoon or satire is present**; this is purely commercial content promoting classical music recordings from the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ANDREA DE SEGUROLA Famous Basso of the World-Famous Metropolitan Opera Dramatic Tenor The Tromba Marina of the Middle Ages, the Ancestor of the Violin f I ‘HE magnetic force of a great and gifted singer’s personality grips the hearer of his Columbia Records with the same enthralling power that holds an audience spellbound. The passionate feeling that thrills you in Ferrari-Fontana’s ringing tenor; the vibrant depth of De Segurola’s magnificent basso voice; the charm, the sweetness, strength and expression of voices like Fremstad’s, Garden’s, Nielsen’s radiate undimmed from Columbia Records. Columbia Records do not give you simply the soxzd of the artist’s voice—they give you the thrill of his genius. New Columbia Records on sale the 20th of every month Columbia Records comicbooks.com