Life, 1916-07-06 · page 5 of 42
Life — July 6, 1916 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content features a large advertisement for Vacuum Cup Tires by Pennsylvania Rubber Co., emphasizing durability (6,000-mile guarantee) and an "Ebony Tread" variant promising 5,000 miles. The left sidebar contains unrelated advertisements and a brief article about outdoor exercise from Scribner's Magazine, plus an ad for Le Page's Glue. The only cartoon—"THE ACT THAT DIDN'T GO" (top left)—appears to be a visual pun showing a magician's failed trick, with a skeleton and chaos resulting. The reference is unclear without additional context, but it's a small, standalone joke unrelated to the tire advertisement dominating the page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
These St... Are the Only Tires of all pneumatic tires to nave qualified in the official mileage test of The Automobile Club of America—Pennsylvania Oilproof VACUUM CUP TIRES The certified average of nine strictly stock casings of 6.760 miles, Including Individual records of 10.164, 9,220 and 8.940 miles, still stands unattempted by any other tires. Adherence to the quality policy that made this achievement possible fully explains the continued phenomenal Dopularity growth of Vacuum Cup Tires. Guaranteed—per warranty tag on every casing—for Asmakers of the famous Vacuum 6,000 Miles Cup Tires, we confidently place . ‘our name and reputation behind Guaranteed not to skid on slippery pave- | the new Pennsylvania Ollproot ments or returnable at purchase price, after reasonable trial. Guaranteed oilproof. EBONY TREAD Look for the Blae and Yellow Sign ne with black, moderate price. PENNSYLVANIA RUBBER CO. tag attached — Jeannette, Pa, Direct fectory branches and service agencies 5,000 Miles throaghoat the United States and Conada You pay Rx the Quality - the Satety costs, A run in the fresh air of the open country is better for the boy than any amount of indoor track work. Nothing monotonous about out- door sport. Every good boy’s school encourages runs and walks over the fields and country roads. The announcements of the best schools can be found in Scribner's Magazine every month. If detailed information is desired, address SCRIBNER’S MAGAZINE SCHOOL AND COLLEGE SERVICE DEPARTMENT Scribner Building, Fifth Avenue The Thoughts of a Thinker Room 727 - - New York UR dislike for doing certain things is generally due to the fact that we are not O mentally prepared for them beforehand. Our habit of arranging things to suit ourselves is usually an unconscious one; when something occurs to force us into doing something not included in this arrangement, we balk at it, By dwelling upon and E anticipating it long enbugh beforehand one may look forward even to a cold bath with an almost uncontrollable joy. G LU E 10¢ When you feel genuinely ill at ease with a clever woman, it is generally because her cleverness is artificial. Some women, however, are even cleverer than this, for they can BEST BY EVERY TEST conceal their artificiality so well that you actually laugh with them over some one else who is just as artificial as they are. comicbooks.com