Life, 1916-07-06 · page 2 of 42
Life — July 6, 1916 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It features a Fatima cigarette advertisement from the early 20th century. The ad shows a formal portrait of an unidentified man in profile, dressed in dark clothing with a white collar. Below, the copy argues that Fatima cigarettes are "a Sensible Cigarette" because they're mild—"the mildest form of smoking"—and appeal to "clear-thinking, substantial men." The advertisement markets the product as sophisticated and refined, suitable for serious professionals. The portrait's formal presentation and the emphasis on the cigarette being "sensible" reflect advertising strategies of the era, which associated products with respectability and social status. No political figures are caricatured here.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Therelay. Ansa Scbacrigtion Slagle Copies Tea Cents man of affairs not smoke at all, But—because cigarettes are the mildest form of smoking—they are coming every day to be a standard smoke with more and more clear-thinking, substantial men. Fatima in par- ticular, as you may have observed, seems to appeal to men of this character. This is because it is so SIBLE acigarette,so free from any heavy or “heady” feeling, even after smoking more wee than usual.