Life, 1916-05-18 · page 8 of 48
Life — May 18, 1916 — page 8: what you’re looking at
What you’re looking at
**Main Advertisement (Top):** Federal Motor Truck Company promotes their vehicles to automobile manufacturers, claiming that "motorwise" men—engineers, production workers, and metal men—choose Federals because of their proven reliability. The hand holding a tiny truck demonstrates the product's trustworthiness. **Right Column Essay:** "To be trained or not to be trained" debates whether wives need formal domestic training. The author questions why society trains dogs, nurses, and soldiers but not wives, arguing that capable untrained women are preferable to those merely performing learned behaviors. **Bottom Cartoon:** "The Early Bird Meets the Up-to-Date Worm" shows a bird discovering a worm wearing modern dress, a simple visual gag about technology and evolution making traditional advantages obsolete.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Choice of “Motorwise” Men When automobile manufacturers buy equipment—there ‘tare Reasons” for their final choice. They call into consultation their engineers—their production men—their metal men—in fact, all the expert knowledge at their command is mobi- lized on the subject. No error is permissible—their judgment is at stake—their business is in the balance—they must be sure. Look at this FEDERAL File—It tells the story—the men behind the constantly growing list of automobile manufacturer owners of the Federal Motor Trucks are “Motorwise.”” They are sure they are right—and their Federals are daily proving their judgment sound, Reports on the Actual Daily Work accomplished by Federals in the ‘Automobile or any other business—are furnished gladly by our Trafic Experts. Also “Trafic News” ‘sent monthly on request, FEDERAL MOTOR TRUCK CO., Detroit, Mich. 1%, 2 and $44 Ton Trucke—Worm Drive Exclusively Federal Motor Trucks sold in every city in the United States, ~ INOMturpurancee—-—— Trainingkult be trained or not to be trained, that is the ? There are trained dogs, trained nurses, trained soldiers—why not trained wives? Whether it is nobler to live with a woman who has never had the slight. est experience, or to take in one’s arms one who has had a four years’ course in feeding the baby, the furnace and the Great Dane— We don’t know. But, on the other hand, why not? To lie, to sweep—that's no husband's job. And by a sweep to say we end the bondage that makes cowards of ts all—never! This is an age of training. You can't play a decent game of golf without practicing about fourteen and one-half years—why marry a novice? Aye, there’s the rub. Let's take one who may be homely, but has her meals on time, makes m speeches, and has been hammered a domestic expert, rather than to fly others we know not of. They may te all right, but—— Also, why not trained railroad pres: dents, trained Congressmen, traine! neighbors? “My poor woman,” said the settlemest worker, “what can I do to relieve yor distress?” “Can you sing, ma'am?” “ Why-—er—a little.” “T wish you'd sing some of the te ragtime songs, ma’am. Me and my bs} band ain't been to a cabaret in two years’ —Birmingham Age-Herel Hoodooed Appealing to a lady for aid, an old darky told her that through the Dayton flood he had lost everything, including his wife and six children. y. “T have seen you before and T have helped you. Were you not the colored man who told me you had lost your wife and six children by the sinking of the Titanic?” “Yeth, ma’am, dat wuz me. Mos’ un- fort'nit man dat eber wuz, Kaint keep a fam'ly nohow.” —San Francisco Argonaut, THE EARLY BIRD MEETS THE UP-TO-DATR worm DETROIT SPIRING GS Are economical— Guaranteed two comichookg.com