Life, 1916-05-18 · page 7 of 48
Life — May 18, 1916 — page 7: what you’re looking at
What you’re looking at
This page combines educational content with advertising. The top shows authentic reproductions from ancient Egyptian papyri, depicting religious or ceremonial scenes with hieroglyphics. The caption identifies one scene as "Ancient Egyptian picture of Anu, the nurse, exposed to Osiris by Horus." The bulk of the page advertises Schinasi Bros. "Natural Egyptian Cigarettes," claiming they represent the original Egyptian cigarette formula. The advertisement plays on Egypt's ancient prestige, asserting these are "the best cigarette in the world" made with superior craftsmanship. The bottom decorative border repeats Egyptian motifs (appears to show mummified figures with hieroglyphics), reinforcing the Egyptian theme as marketing appeal rather than satire. This is primarily a sophisticated advertisement leveraging historical authenticity for product prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
id alas Egyptian Papyrus Series No. 1 Authentic reproduction from the oldest book in the world NATURAL. Egyptian Cigarettes Ancient Egypt gave us the world’s oldest book— the original. Egypt also gave us the original Egyptian cig- arette. A quarter of a century ago Schinasi Bros. began to manufacture not an average, not a good cig- arette, but the best cigarette in the world. Schinasi Bros. Naturals show what personal care, experience and skill in every detail can do to make cigarette superiority. The Original Egyptian Cigarette comicbooks.com