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Life, 1916-05-18 · page 9 of 48

Life — May 18, 1916 — page 9: what you’re looking at

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Life — May 18, 1916 — page 9: Life, 1916-05-18

What you’re looking at

This page is primarily **advertising and corporate messaging** rather than political satire. The Herbert Tareyton cigarette ad features a man in a top hat with the tagline "There's something about them you'll like"—typical early 20th-century tobacco marketing. The central feature is a Bell System advertisement titled "The Kingdom of the Subscriber," presenting the telephone as democratizing technology that empowers individual users. This is corporate propaganda celebrating American business infrastructure rather than satire—the text emphasizes how subscribers "dominate and control" the telephone system, framing consumerism as civic participation. Additional advertisements include Great Western Champagne and Pleasant Valley Wine Company products. **No political cartoons or satirical commentary appear on this page.**

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

trained, trained hy not swith a e slight- e's arms 5” course 1ace and y not? wusband’s r we end rds of us You can't | withost | one-half ¢ homely, makes 20 pered inte n to fly ey may be ‘oad pres 1, trained > settlemet relieve yor of the se und my bey} 1 two year ge-Herald. Ss ya S oNd Tareyton London zy ton Herbert London Sm bord ers Tareytonla ondon ee Falk. ‘Tobacco Co. SeWest 45% 8 St New! SEE The Morgans HE Chicago Tribune sails into J. P. Morgan for selling fifteen million dollars’ worth of his father’s art collce- tions. It says he is getting the name of a money-grubber, and certainly “lacks the imagination and the almost Floren- tine grandeur of his father.” What the Tribune says may be true, and again it may not, The old man spent at deal on his Florentine grandeur. At his death his estate was divided. His son inherited the collections, the debts no doubt, a share in the business and part of the money. It may be doubted whether the son's inheritance sufficed to finance the business, carry the collections, support the Florentine grandeur and pay the debts. Moreover, the situation was complicated by the war, which called at imes for large lots of money. The old man was an intimate friend of France and England, and had a kindness for Italy. He would have been in the “Western | Champagne “*Brut Special 1900" ‘‘Special Reserve” (absolutely brut) (very dry) “Extra Dry” (medium Produced by the old French war up to his neck, and would have cashed in his collections if necessary just as his son has done. It is conceivable that the sentiments of the Chicago Tribune about the war are not such as to make it a good judge of the motives or conduct of the Allies’ more impassioned friends. “Wat would you somnambulism, doctor?” “Well, you might try insomnia.” —Boston Transcript. recommend for Cohalan’s German Mind UDGE COHALAN'S J that “England is beaten in this war Teminds one of the complaint of the exas- perated Germans that by all military rules they have won the war, but the pig-headed Allies don't know the game and won't quit. announcement “S My butler left me without any warn- ing.” “You got off easy. Mine left me with- out any spoons."—Baltimore American The Kingdom of the Subscriber. In the development of the telephone system, the subscriber is the dominant | factor. His ever-growing requirements inspire invention, lead to endless sci- entific research, and make necessary vast improvements and extensions. Neither brains nor money are spared | to build up the telephone plant, to slow method of fermentation || in the bottle taking from six | to seven years of time. | Great Western is the Only American Champagne ever || awarded a Gold Medal at Foreign Expositions. Paris Exposition, 1900, France Paris Exposition, 1889, France Bruxelles Exposition, 1910, Belgium Vienna Exposition, 1873, Austria Bruxelles Exposition, 1597, Belgium Paris Exposition, 1867, France Pleasant Valley Wine Company Rheims, N. Y. Oldest and largest producers of Champagne in America where you will. amplify the subscriber's power to the limit. In the Bell System you have the || most complete mechanism in the world for communication. It is ani- mated by the broadest spirit of service, and you dominate and control it in the double capacity of the caller and the called. The telephone cannot think and talk for you, but it carries your thought It is yours to use. Without the co-operation of the subscriber, all that has been done to perfect the system is useless and prop- er service cannot be given. For exam- ple, even though tens of millions were spent to build the Transcontinental Line, it is silent if the man at the other end fails to answer. The telephone is essentially demo- cratic; it carries the voice of the child and the grown-up with equal speed and directness. And because each subscriber is a dominant factor in the Bell System, Bell Service is the most democratic that could be provided for the American people. It is not only the implement of the individual, but it fulfills the needs of all the people. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One System Universal Service