Life — May 11, 1916 — page 39: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A. M. EE the advertising man! The advertising man furnishes us with all the ideas that we have, and more that we haven't previously desired. He stimulates our curiosity, enlightens our minds, and relieves us of our superfluous cash—if there is such a thing as super- fluous cash, The advertising man is a live wire of industry. His art exceeds the art of the Mesopotamians and the Babylonians, also the Greeks and the Egyptians. In days to come our chief monuments will be the masterpieces produced by our advertising men, You may not believe this now, but you will then—if you are still alive. Every morning all the advertising men in the country get up and arrange the daily program of culture and refinement for the American people. They have super- seded nature. No landscape is now com- plete unless an advertising man has ar- ranged it to suit himself. Without our advertising men there would be no journalism. And worse still, there would be no magazines. We would have nothing to do but read the classics. This will give a faint idea of the value of advertising men. The advertising man awaketh in the morning and lusteth for power and do- on over all the people of the world, and before night he gets it. He fur- nisheth the department stores with cus- tomers, and he maketh glad the heart of the trade combinations, Nothing like him hath ever before existed, in heaven and carth or the subways thereof. But now in all these places his handi- work is perfectly apparent. Pattie Na £7 Dame Fashion’s Decree for smart woments “F.R. & C." Bronze Glazed Kid Shoes for day and evening wear, being appropriate for gowns of any color. Dyestuffs are scarce, We ai oming to probable advance in price and limit of supply. THE Suge for Spring and Sum: c perfection. losist upon "F, B, & C."" White Wash- able Glazed Kid “No. 81." There is nosubstitute for tl her. Fashion Publicity Company of New York The most enchanting and varied sea-shore in America. Marvellous beaches, wild headlands, cliffy, mountains, islands, woods. Summer vacations of every kind at every price. Great and emall hotels, boarding houses or camping close to nature, Sailing, bathing and every summer sport Unusual experiences — real deep- sea fishing, squidding, life among the fishermen Send for booklet E They make summer planning easy. Rates, capacity and other de- pendable facts concerning the best hotels, boarding houses and camps in over 1000 New Eng- land vacation resorts. Including the White Mountains, the Maine, New Hampshire and Vermont Lakes and Woods, Berkshire Hills, Cape Cod, Martha's Vineyard, Nantucket, Casco Bay, Penobscot Bay, Mt Desert and the ocean coast of five states Send for booklet B —state region you prefer. NEW YORK, NEW HAVEN & HARTPORD R.R. MAINE CENTRALR.R, BOSTON & MAINER.R. The White Mountains of New Hampshire Amountain country of thrilling beauty transformed into a wonderful summer play- ground. Exquisite scenery, glorious a.r, new zest in living. Golf, tennis, motoring, mountain climbing among the clouds Most desirable social life. Finest of hotels, best of boarding houses. Send for booklet C For booklets and information address VACATION BUREAU 171 Broadway, Room 117, New York City Still a King N the eighth of April our’ Presi- dent, observing that the most popular King in Europe was forty-one years old, sent him a birthday message as follows: I beg your Majesty to accept my cordial felicitations and greetings of friendship on the anniversary of your Majesty's birth, and the assurances of my high regard. In Belgium Albert's kingship is un- der a temporary cloud, but in the United States he is stil! a King. And don’t you forget it, William! W! LLI (to Mrs. Bayberry, who next door Where did you get your tongue? Mrs. Bayoerry: What do you want to know for? Witue: It was mother who wanted to know. comicbooks.com