Life, 1916-05-11 · page 38 of 48
Life — May 11, 1916 — page 38: what you’re looking at
What you’re looking at
This page mixes editorial commentary with advertisements, typical of early-20th-century Life magazine. **"Unpleasant Truth" essay**: Compares American and German industrial safety records, arguing Germans are more careful with workers' lives. This appears written during or shortly after WWI, using casualty statistics to critique American carelessness—an ironic argument given Germany's military aggression. **"Irate Farmer" joke**: Satirizes motorists' aggressive road behavior, treating roads as personal property. **Bottom cartoon**: A waiter serves soup to the wrong diner—a simple slapstick joke about restaurant mishaps. **Advertisements**: Rameses cigarettes and Havone cigarette cases—luxury products marketed to affluent men. The Havone ad emphasizes convenience for "outdoor men" and wealthy buyers (sterling silver, gold cases). The page reflects the era's consumer culture and pre-automobile etiquette tensions, alongside WWI-era commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Unpleasant Truth T is easy to prove that we Americans are bent on killing ourselves, where- as Germans hold themselves more valuable, In 1914 there were only eight boiler explosions in entire Germany, in which only two persons were killed. During the same year we Americans killed three hundred in five hundred and seventy-five boiler accidents. With men thus spared in industrial accidents Germany wins battles. RATE FARMER: Do youw think you own this road? Motorist: Dear me, no. There are other motorists! “Are you really a | judgeof cigarettes? Have you tried a good many varieties in the search for the one cigarette which will be distinctive enough to stand out from the crowd? The wider and more varied your experience, the more probably Rameses will appeal to you. The “Aristocrat of ’ Cigarettes” has a dis- tinction and unfor- gettable character of fragrance which makes it the choice of men of discrimination. They like its flavor,but more than that they approve of its radical and vital difference from the regular run of brands. It is itself an individual—unmis- takable —character- marked. And nobody ever changes from Rameses. IE man who rides in the Park was one of the first to recog- nize the convenience of the Havone Cigarette Case—an important ac- cessory of the riding kit. May be taken from the pocket and opened with one hand. Cigarettes cannot spill—each in its own compartment, standing out in the most inviting manner, to be taken with the fingers or lips. : No crushing, no broken ends, no muss- ness, HAVONE CORPORATION Dept. C, 21-23 Maiden Lane Outdoor men are especially fond of the Havone. The Havone is as readily filled as the ordinary case. Havone Cigarette Cases are made in Sterling Silver-plate, in Solid Sterling, 10K Gold and 14K Gold—Prices, $3.50 up. if your dealer hasn’t stocked up on the HAVONE, send us $3.50 and we will mail you one direct—either plain finished or with monogram spot, or one of the all- over patterns. At any rate, send us your name on a postecard for one of our handsome catalogues, NEW YORK Waiter: My MISTAKE, SIR. THAT'S THE OTHER GENTLEMAN'S SOUP comicbooks.com rr