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Life, 1916-05-11 · page 40 of 48

Life — May 11, 1916 — page 40: what you’re looking at

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Life — May 11, 1916 — page 40: Life, 1916-05-11

What you’re looking at

This page combines advertisements with humorous content typical of early 20th-century Life magazine. **Main Content:** A lengthy, colloquial essay on "Babys" written in deliberately misspelled, vernacular dialect (characteristic of Life's satirical style). The piece presents absurdist observations about infants—their appearance, noise-making, development, and emotional effect on caregivers. The humor relies on folksy understatement and the contrast between the subject's apparent simplicity and the essay's overwrought treatment. **Advertisements:** The page features three ads: Budweiser beer (comparing bread and beer's ingredients), Club Cocktails (emphasizing quality and aging), and a "Modern Inventions" satirical piece advertising a fictional "Servant Retainer"—a device to prevent kitchen staff from quitting, presented deadpan as practical domestic technology. **Context:** This reflects Life's dual role as satirical magazine and advertising vehicle. The dialect humor and mock-serious tone typified American humor of this era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Budweiser and Bread water, yeast. .“Bread~made with cereals, ~ eer—~ made with cereals, Babys A BABY is the beginnen of a Man or Woman. It dont look much like neether of em at furst but you kinder sce from the shape of em theyll end up that way. Their faces aint much for quiter spell, their kinder pur- ple and skwinted up like raisons and their eyes dont show wuther cent. There aint nothen more imbarrisson to show a feller than a bran new kid for he cant say nothen thout bein im- perlite or tellen a wopper, they hadnt oughter show it to a feller. Babys can make the biggust kind of a noise the easiest of anything Ive ever seen. Its fun to watchem when their doin it, but you have to stop your ears up if your sentzertiv. They aint got any hair, any Ive seen. Babys is all alike in their akshuns, theres no diffrunce furs I can see. Babys look better when theyre sleepen. Babys dont grow fast at furst but after a little they begin to sprout up. Theyre into everything as soon as theyve found out about theyre feet. Their feet are unsteddy at furst but after a spell they go some. They tumble down a lot, it keeps a feller busy picken em up but they look at you so happy like after water, yeast. One is solid—the other liquid beer contains the extra nerve-resting proper~ ties of hops which bread does not — concentration is the main difference between these two foods. CAs you select the best of materials for getting the best of foods so do we use the best barley malt and only imported Saager Hops for making Budweiser Bottled at the Brewery ANHEUSER-BUSCH, st. Louis. youve stood em up again you dont mind doin it much. The funny thing about babys is theyre awful tormenten when youve gotter take care of em but there mighty cute when you think about em afterwurds. Babys is thick in some The uncommon senses— Those that distinguish and appreciate the flavor and aroma of Club Cocktails | which note in every sip the old |and rare liquors, the master jhand of the blender, and— | ageing in the wood which has completed a work well begun. In all their varieties, Club Cocktails are a credit to your pan clock, it can be hung in any kitchen, and attracts no attention. By turning on the current you have any cook who comes within its zone Modern Inventions ERVANT RETAINER: Have you ever had a new cook come to your house, say, on Saturday, when it was too late to get anyone else and you had a dinner-party on hand, and, giving one look about, sniff melodi- ously and take the next train back? Our patent, double-hack-action, non- reversible servant retainer prevents all this. With a false face like a frying- of twenty-four-fect radius absolutely within your power, Also, by revers- ing power, you can discharge her with- out the slightest friction, Insures absolute domestic tranquillity. Makes life in suburbs a joy. Adds ten years to your life. good tasteand your hospitality. G. F. HEUBLEIN & BRO. Hartford New York London Importers of the Famous BRAND'S A-1 SAUCE comicbooks.com