Life, 1916-05-11 · page 37 of 48
Life — May 11, 1916 — page 37: what you’re looking at
What you’re looking at
This page contains three distinct sections: **Golf Humor Column**: A satirical piece mocking amateur golfers who claim prowess but struggle in reality. The author humorously lists "rules" for golf, then reveals the actual cost is "three hundred dollars"—the moral being that believing such rules while lacking skill is expensive folly. It's self-deprecating humor about vacation golf. **B.V.D. Underwear Advertisement**: The main visual shows a father ("Pa") joining young people's fun after adopting modern B.V.D. brand underwear. The advertisement satirizes old-fashioned attitudes toward undergarments while promoting the product as making one "cool" and youthful—a common marketing approach of the era. **Three Short Pieces**: "The Top of Your Head" (hair/dandruff treatment ad), "A Grave Injustice" (criticizing an encyclopedia for omitting Alabama's child labor record while crediting it for coke production), and "Not an Exception" (a brief social commentary about women's fashion). The page is primarily advertising-driven with satirical editorial content interspersed—typical of Life magazine's format during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How to Know the Wild Golf Ball (By One Recently Returned from a Vacation Intended for That Purpose) EING a lover of nature in her calm moments, and a lover of the kind of golf which other accomplished liars tell me they play during those moments when there are no witnesses present, I decided to take a two-weeks vacation ina mild clime and devote myself ex- clusively to the game. For the benefit of the world of amateurs who have to plod after golf balls on their own home links, I append the following: Rules for Golfers $ 1. In addressing, left eye to right ‘ whitest of ball. 2. Remember to tap the ball lightly, not to attempt distance and not to press. 3. Firm grip on upward swing. “DL? : % 4. Easy up. Time pause. Natural Pa Ss Got His New B.V. D.s On swing down. : s. Follow through. Left shoulder > : : oe ani eve both dove E had old-fashioned notions about Underwear, the 6. In driving, ball in exact centre, until the Boys went out, bought B.V.D. and ot Darwen’ feet made him put it on. Look at him! Now, Pa 7. Nearer hole, more crect. +8 . . F; 5 ’ & Approach: shots from: waiit, joins right in the young folks’ fun, because he’s cool. 9. Left toe pointed toward hole in approaches. Loose fitting, light woven B. V.D. Underwear 10. Drag in putting, aiming slightly starts with the best possible fabrics (specially beyond hole. woven and tested), continues with the best possible workmanship (carefully inspected and re-inspected), and ends with complete com- Cost of believing in above rules, plus fort (fullness of cut, balance of drape, correct- bility to have them do the slightest ness of fit, durability in wash and wear). jount of good, three hundred dollars. Moral If it hasn's This Red B. Vv. D. The Top | Woven Label BY Unuerwese Croce Mark het. U.S. Pat. Of, and Foroian Countries) neo of Your ; BLY. D. Closed Crotch BLY. D. Coat Cut Under. sae : nion Suits (Pat. shirts and Knee Length an Head 4 U.S.A.) $1.00 and Drawers, $0c and hire | Hould be covered f upward the Suit. upward the Garment. asic | | with a natural growt ench : Mi hatnand itean be The B.V. D. Company, idl : —if roots are not New York. uths, ee dead. Dandruff || een London Selling Agency: 66, Aldermanbury, E. C. tb | canberemoved and grey hair arrested a. through our Physical Culture Exer- ———_——l[[[ er | 7 all | cises and local treatment for the scalp. — i Write for information | ' oe should be spoken to right sharply in the 2 Vi e Grace-Mildred Culture Course | | _ A Grave Injustice Hope tint the ia errors ‘will be Michigan Blvd., Chicago [Ae Maetctitopiet he clope- corrected in fut eee oa dia Britannica does Alabam. = = injustice. It gives Alabama due c for being the second state in the Union Not an Exception 4.B. KERFOOT says: in the matter of coke production, but it PI “Read it and be glad” entirely neglects to record the fact that , “She drees right up to the minute, TH Mabama is first in the production of ; . E B ENT TWIG child-laborers, and also that Alabama can She's a of it—like a get along with fewer educational facili- She wears her Easter bonnet By DOROTHY CANFIELD ties per square blockhead than any other Antler of Hillsboro People,” ete. + $1.38 net. Henry Holt & Company, ** W224fsr*' state. The makers of the Encyclopedia comicbooks.com