Life, 1916-05-04 · page 40 of 52
Life — May 4, 1916 — page 40: what you’re looking at
What you’re looking at
This page contains primarily **advertising and filler content** rather than political satire or editorial cartoons. The main article, "Signal to Fire Big Guns in French Navy Given by Klaxons," is **product promotion disguised as journalism**—essentially a lengthy advertisement for Klaxon automobile horns. It describes how the French Navy uses Klaxon horns to signal gunfire during naval combat, then pivots to marketing the same horns for automobiles as safety devices for pedestrians. The page also includes several unrelated advertisements (Old Overholt Rye whiskey, Le Page's Glue, Bell-Ans indigestion remedy, Auction Bridge lessons) and two brief humorous anecdotes: "His Job" and "Unconscious Joker"—light comedy filler typical of Life magazine's satirical format. There are **no political cartoons or caricatures** on this page. The content reflects early 1900s advertising practices where product placement and native advertising were woven into editorial content without clear distinction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Signal to Fire Big Gunsin French Navy peagetns for its flavor on the goodness of its ingredients. G i ve n by Old Overholt Rye blends excellently with other liquers making it invaluable for mixed drinks. Possesses a ‘g mixtures. Aged in the distinctive flavor and a rare aromatic boquet that serves to enrich cocktails and other —— Grey, cold, frowning forms emerge from the mists—the gunboats of Te decks are cleared for action. the enemy. A puff of white smoke from one— and a shell explodes to port. The battle is on. Gunners dart here and there, quick and skillful at their tasks, The commander on the bridge directs the battle without a shout. __ He gives his orders to fire by press- ing a button—which connects with Klaxon automobile horns on the firing deck below. The noise of the cannonading is deaf- ening, but the Klaxons cut through it like a knife. In the French navy more than 600 Klaxons have been installed to thus tie together bridge and deck. wood, bottled in bond. A. OVERHOLT & CO, + Pittsburgh, Pa, The horn that can be heard in the din of battle can be heard in the noise and rush of street traffic. The sharp, impelling note of the Klaxon never fails to get instant atten- tion and action. It is the pedestrian’s protection against the oncoming auto- —————— mobile. The use of Klaxons on automobiles is Unconscious Joker so general that Klaxon has come to Whar ‘the ase ‘was! about! ‘io “one mean “auto horn,” and many horns "Shout which are not Klaxons are sold as Klax- seemed to know, ‘The lawyers were pretty ons to unsuspecting motorists. The well mixed up. Then an important wit- only way to be sure is to look for—and ness entered the box and was presently find—the Klaxon nanie-plate. 7 asked to tell the court the total of his There is a Klaxon for every kind and gross income. He refused; the counsel size of automobile—from the Hand appeiied to thé judge, “You must an- Klaxonet at $4 to the large Klaxon at Fea Wane. ; a San Klassee avesmade “ocly by the. swer the question,” said the judge sternly. Lovell-McConnell Mfg. Co., Newark, The witness fidgeted about and then N. J. burst out with: “ But—but, your honor, ve no gross income. I'ma fisherman, “T never hear of Walker, the pedes- trian, any more. What's become of him?” “He is working for a real estate con- cern, establishing records between the houses they sell and the station. When they tell a man a house is ten minutes’ walk from the station they are in a posi- tion to prove it."—New York Times. HAS HUNDREDS OF USES BELL-ANS Absolutely Removes Indigestion. One package provesit. 25cat all druggists. DAGE’S GLUE 1o: | J. H. WESTCOTT, 1505 Broadway, New York | _ | AUCTION BRIDGE Peerscgeqariss is all net" plays. Instruction by mail. Beginners and advance courses, The bigot has lost caste in America. It is the moderate man who has authority—the man who knows how to use and not misuse. You will find thousands of moderate men using a wonderfully mild and mellow Whiskey —Wilson— Real Wilson—That’s All! The Whiskey for which we invented the Non-Refillable Bottle FREE CLUB RECIPES—Free booklet of famous club recipes for mixed drinks, Address Wilson, 13 E. 31st St, N.Y. That's All! comicbooks.com