Life, 1916-04-20 · page 39 of 52
Life — April 20, 1916 — page 39: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire or editorial content. The page contains two product ads: 1. **Crème Yvette** (left): A violet-flavored liqueur marketed as an ingredient for desserts and coffee, sold by the Sheffield Company. 2. **Blue Boar Rough Cut tobacco** (right): Pipe tobacco advertised as scientifically blended for the "hundredth smoker"—targeting men with discriminating taste. The "Rough Cut" method supposedly preserves natural leaf flavor. The surrounding text discusses Shakespeare's poetry and biographical mysteries, particularly references to the "Dark Lady" of the sonnets—likely included as contextual magazine content rather than related to the advertisements. **For modern readers**: These ads reflect early 20th-century luxury product marketing targeting educated, affluent consumers. The tobacco ad is notable today primarily as a historical artifact of an era when tobacco was openly advertised without health warnings.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
undoubtedly attract remark. If the critics did this all sorts of things would happen to them; but, among other things, they would discover that the voice is lifted and the stress laid on the second “hey”; or in other words, that Shakespeare was a poct and that they are a pack of idiots. All that these people can do is mystifica- tion; which means the making of mys- teries, not the recognition of them. But even among the mysteries which really exist, they prefer these, like the Dark Lady, about which they are in the dark. There are many much Sy TM CREME YVETTE (Pronounced Ewet ) “For Smart Desserts” Not only does Créme Yvette im- part the taste and colour of violets to desserts—it also gives a wonderful bouquet to coffee: a half teaspoonful to a demi-tasse; and it aids in mak- ing a Hard Sauce of rare goodness: beat together one-half cupful of but- ter and one cupful of granulated sugar until they are white and light, then add a tablespoonful of Créme Yvette. Créme Yvette is sold at 80c and $1.50 per bottle at fancy grocers and wine dealers, Book of signed recipes by |) well-known Chefs, sent free. Write today SHEFFIELD COMPANY 7th Ave. at 14th St., New York TTT Blending Tobacco Scientifically for the Hundredth Smoker BLUE BOAR is a scientifically evolved mixture of expensive to-. baccos of diverse individuality. each of these choice tobaccos in such manner as will preserve and enhance the natural flavor of the leaf, and intensify its characteristic aroma. If you are the one man in a hundred whose cultivated tobacco taste is hard to satisfy, there is a luxury in the pipe that you have never en- joyed. It awaits you in your first pipeful of BLUE BOAR. Blue Boar ROUGH CUT At good tobacco shops—In the new air-and-moisture-proof package 2 5 Cc. UUNVDUAVNNNTAGAYEOUASUUUUUGDUONNOUOONIDODOEODEQURUONEDOIOUCOLONOONUONOUIN brighter ladies who are just as in- comprehensible and more worth com- prehending. They are to be found in any number in the plays of Shake- speare and not in his biographies: for it is not in a man’s biography that we can read his life. As I have already suggested, I neither know nor care whether Shake- speare either knew or cared about any- body named Mary Fitton. That he cared at some time about somebody 1 am very certain, I do not even ad- mit that there was any Dark Lady. But there was something. There was something which Shakespeare thought, and these Shakespearians apparently do not think, worth writing about: “Tt was a lover and his lass, With a hey and a ho and a hey nonny no, or, in other words, with all the world- revolving life’s-necessities equipped. comicbooks.com