Life, 1916-04-20 · page 37 of 52
Life — April 20, 1916 — page 37: what you’re looking at
What you’re looking at
This page mixes literary criticism with period advertising. The left column continues a essay on Shakespeare, defending him against scholars who obsess over biographical details (like the "Dark Lady" of his sonnets). The author argues Shakespeare would be as obscure as Tennyson if he hadn't lived publicly—critics invented mysteries where none exist. The main content is a **Sanatogen advertisement**—a patent medicine/nutritional supplement popular in the early 20th century. The large illustration shows an energetic businessman at his desk, endorsed by "over 21,000 physicians." The ad claims Sanatogen restores energy during stressful work by providing essential proteins and phosphorus. Notable endorsers mentioned include U.S. Congressman W.C. Adamson and British author Sir Gilbert Parker, lending false credibility. The adjacent "Evans's Depilatory" ad addresses women's grooming. By modern standards, these "endorsed by doctors" health claims would be considered unsubstantiated marketing—typical of unregulated patent medicine advertising before FDA oversight.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
On Shakespeare (Continued from page 757) Lady. Tennyson said, in a poem in many ways quite as egoistic as the Sonnets: “T will take some savage woman, she shall rear my dusky race.” Tennyson lived in such very public privacy in the Isle of Wight, that we know he never carried out this adven- turous intention in a literal sense. But if he had not, if he had gone about his Insiness among other men like a sensible fellow, as Shakespeare did, his pri- vate life would probably be as little known as Shakespeare’s. He would have been lost in a crowd. And in that case we should have these critics who ask “ Who Was the Dark Lady?” ask- ing, in the same style, “ Who Was the Dusky Woman?” And we should have the Harrises and Shaws of the fu- ture saying that it was Mrs. Humphrey Ward. Or if Mrs. Ward's hair hap- pens really to be dark (a final disqual- ification) then it was Ellen Terry in a black wig. And those who think as I do would have to put their opinions in a comic paper, in order to point out that marrying a black woman is one thing and talking about marrying her quite another; that Tennyson did not, in point of fact, marry a black woman; or that she was not so black as he painted her, Critics say that little is known about “the Man Shakespeare.” But, to judge hy the critics, even less is known about “LIFE! That old Eagerness to Get on the Job To operate at high speed day after day, and enjoy it, the body requires a full quota of its essential foods—albumen (the builder) and phosphorus (the vitalizer). Ordinarily the body gets this from the regular dict. But in periods of unusual work or worry, the normal diet does not supply sufficient of these vital foods to replace and repair the wasted body cells and nerve tissues. Then the joy goes from work, and the body lags at its task. Those who have put their trust in Sanatogen in such emergencies have not done so in vain. For Sanatogen gives just these vital foods and in most easily digestible form? That is why Hon. W. C. Adamson, M.C., Chairman, Committee on Interstate and Foreign Commerce, was able to write that he had ‘‘found Sanatogen valuable to re- store wasted energies and to compose the nerves in cases of long- ed effort.” And why Sir Gilbert Parker was able to acclaim Sanatogen ‘‘a true food-tonic, feeding the nerves, increasing the ener; ind giv- ing fresh vigor to overworked body and mind.” Scores of other prominent laymen and more than 21,000 physicians have gone on record voluntarily approving the use of Sanatogen, . after having watched and felt the benefits derived from it. Why should not these benefits be yours, too? Sanatogen is sold by good drug» fos sisoun. Grand Prize Intern Sf Evening Gowns Modern decolleté modes require a ¥ toilette complete in © every detail. Such Sanatogen ENDORSED BY OVER 721,000 (PHYSICIANS for “The Art of Livin by Richard Le Gallienne, the popular poet-author, touching on Sanatogen ing other interesting aids in the quest for contentment and betterhealth. ‘The book is free. is off as a reminder to write THE BAUER CHEMICAL >> cesverarer =) >} a toilette is greatly facilitat- ed by the use of Evans’s Depilatory This soft powder removes superfluous hair temporarily without injury to the skin—there is no safe way to do it per- manently. An occasional application is all that is needed. soc for outfit—mixing dish, spoon and powder. Money back if you want it. At drug: and department-stores, or pind gs So cents and dealer's name or outfit George B Evans 1108 Chestnut St Philadelphia D> >» CEB COMPANY, 24E Irving Place, New York City. “the Poet Shakespeare”: for he is al- lowed to be almost everything except a poet. He is a philosopher, a lawyer, nay, a Lord Chancellor. The Germans seem to maintain, not that he was a German poet, but rather that he was a German professor. Let us suppose that Shakespeare writes a charming and irresponsible play with the very ir- responsible title of “ As You Like It,” in which there is a still more irrespons- ible song, which begins like this: “It was a lover and his lass, With a hey and a ho and a hey nonny no.” The German professors will proceed to reconstruct the second line like a Latin inscription. Very likely they will say it is a Latin inscription; and they will print it like this: “(with a) ..haec.. (and a) ..hoe .-(and a) ..hace nonne no(n),” using, you observe, the double negative permitted in Latin in a manner more extreme even than that established by comicbooks.com