Life, 1916-04-20 · page 36 of 52
Life — April 20, 1916 — page 36: what you’re looking at
What you’re looking at
This LIFE magazine page contains satirical content about small-town pride and war sacrifice, alongside period advertisements. **The Main Cartoon ("Going Up"):** A traveler notices a small town's residents have suddenly become proud and unfriendly. The joke: they've discovered that their mundane local features—a swamp, quarry, beer house—match descriptions in a guidebook as "mountain tarn," "precipice," and "wayside inn." The satire mocks how people inflate their town's importance through rebranding. **"After the Raid":** This appears to reference WWI destruction. A man refuses to rebuild his home as a moral monument to "barbarian atrocities," but only if the critic will host him instead—satirizing performative moral posturing. **Other Elements:** Brief quotes mock war rhetoric ("My voice is for war" vs. "willing to offer the rest of yourself?"), suggesting hypocrisy among those supporting warfare without personal sacrifice. **The Advertisements:** Barrett auto jacks, Old Town Canoes, and National Floral Corporation dominate the page—typical commercial content of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
T say, what are you people Last time I came here and now I TRAVELER: so proud about? everybody was very friend can hardly get a person to speak. Uscie Exe: You'll pardon us, but it’s our town pride. You see, Joe Sum- mers picked up a guidebook that fell out of a motor-car last week and we found that the old tannery swamp is a mountain tarn, Simmons’ stone quarry a precipice, Bill Moodler’s beer-house a wayside inn, and the whole country chock full of his- torical antidotes and delusions. —Toledo Blade. “My voice is for war.” “But are you willing to offer the rest of yourself? "—Boston Transcript. BACAUDL Makes The Cocktail, Atlekey of Alighball. Try o to buy from dealer ortactory, Write for catalog and ready for the first Gjsoteummer, OLD rome CANOE COMPANY, ‘own, Matne, are After the Raid “In your place, I wouldn't rebuild. 1 would leave the ruins as an example of the atrocities of the barbarians.” “Well—I'll consent not to rebuild my house on one condition.” nd what is that? “That I go live in yours.” —L'IMlustration adash of Abbott's fitters are appetizing le of Litters by mall, 25 cts. In stamps. . Baltimore, Md. lever and re- insert with side marked “Lower” facing up. HIS superb jack appeal irresistibly to the own- er who takes pride in his equipment. Instantly adjustable to all cars. ‘Whenyouseeeltherofthesetwo Jacks In the tool box of your new car, It means the manufacturer has Included your emergencies In his provisions for your comfort. Otherwise go to your local dealer THE DUFF MANUFACTURING CO. New York: $0 Church St. Chi Bitabiished 123 AN be oper- ated at any angle with long or short strokes, avoiding all in- terference with tireholder,trunk BARRETT Standard Type No.088. This is the more pular priced Barrett jack which meets all utility requirements as to lifting capacity and varying axle heights for light and medium weight cars. Absolute- ly dependable; all work- ing parts superbly machined, Is rack or other obstructions. Pittsburgh, Pa. eoples Gas Bldg. tu v nr Easter means i a Flowers] : Tig eee of Hie, of Bada —Eser m wens, not 24 hour jas t, odorous and fr oa ac omen 2 lt oan ad ee th your ows ay. A umber of oct banded tobias iterchaney * FESR, Saag, Look for ee NATIONAL " ess your f pa wpistedtince ee. NATIONAL FLORAL CORPORATION ‘St. Paul Building > New York ae: Eve M mo toile ever a to facil ed by use ¢ Ev Thi hair | skin— mane: all th Sead postal tor llavtrated eatalsg. ‘The Edwards Mfz. Co, 826-280 Feriesion Are. Clerlonatt, 0. Burglar (to lawyer): coo'nye, MIGHT INTREST YET’ KNOW DAT YoU . CRSPULLY DFFENDED MP IN COURT LAST MONTH comicbooks.com