Life, 1916-04-06 · page 69 of 80
Life — April 6, 1916 — page 69: what you’re looking at
What you’re looking at
This page contains two distinct advertisements and a humorous essay, typical of Life's satirical format. **Left side:** A Kissel automobile advertisement emphasizing year-round versatility—its convertible top allows driving comfort in both April showers and May sunshine. The copy uses seasonal imagery to market the car's adaptability. **Right column:** A Rameses cigarette advertisement employing pseudo-scientific language ("magnet from which radiate lines of force") to suggest the product's compelling appeal and social influence. It implies smokers enthusiastically promote Rameses to others due to its distinctive, superior quality. **Center essay titled "Advice":** A satirical piece mocking both the universal human tendency to dispense unsolicited advice and governments' paternalistic nature. The humor stems from defining advice as worthless opinion from strangers, while advice from one's wife is "compulsory"—a domestic joke playing on marital dynamics familiar to contemporary readers. **"Is Impaling Out of Style?":** A brief, darkly humorous observation that World War I, despite its brutality, apparently hasn't revived medieval impalement as a warfare tactic, suggesting modest human progress.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ALL, o Lora} pvpits ten Sew Tork ~~ In April Showers—Amid May Flowers. APRIL, the month of showers and chills—just the time to enjoy and appreciate the advantages of the ALL-YEAR Car with the top on. And when May flowers bloom and the warmth of the Great Outdoors invites you, drive with the top off. No need to wait for seasons or weather. USE IT NOW! See the KisselKar dealer. Kissel Motor Car Company, Hartford, Wisconsin KISSELKAR. EVERY INCH A CAR Prices for the complete ALL-YEAR Cars, $1450 to $2100. Touring Cars and Roadsters with- out tops, $1050 to $1750. Literature on request. ‘ DVICE is what you deal out to others in order to influence them into believing that your opinion is valuable. No advice is really acceptable, except the kind you get from a gentle, lovely, sweet and entrancing girl, as you fondly cling to her hand in the gloaming. A professional adviser is one whom you do not know personally. If you did, you would never take his advice. He, therefore, depends for his living upon the number of people he doesn't know. There is a great demand for advice based, not upon any real want, but because people like to know all the different ways of not doing things. This accounts for the large benefi- cent and paternalistic governments we have at the present time. The object of every govern- ment is to advise everybody about everything. That is the reason why governments make no progress, That is also the reason why the people who run them think they are necessary Advice comes by mail, can be bought at the news-stand, and is received from your next- door neighbor. Occasionally when he calls to give it, he is accompanied by a shotgun or a local policeman, which always lends zest to the interview. The only kind of advice, however. which is compulsory is that which comes from your wife. It is a wise and experienced man who always follows his wife’s advice—except when she can't catch him not following it. PETER J. CAREY, PRINTER Is Impaling Out of Style? T is odd, but, so far as noticed, no cases of impaling have been reported in the present war in Europe. There have been reports of crucifixions, but not of impalings. Impaling used to be a very popular incident of conquest, especially in Southeastern Europe. That no con- temporary program of frightfulness includes it is a detail worth noting. Pending fuller information, hopeful people are invited to accept it gingerly as a sign that perhaps mankind is just a little less savage than it used to be. Every Rameses smoker is a mag- net from whichra- diate lines of force. Himself satisfied that hehasfound at last the invariably satisfactory ciga- rette from which he need never change, his next thought is to pass it on. It is a good impulse. It has spread Rameses all over the globe— among menalike in dis- crimination and taste. This would not be pos- sible were Rameses a neutral cigarette— one which might easily be confused with others. Rameses, ‘‘The Aristocrat of Cigarettes,’’is quite alone — possessed of an unusual fragrance, unmistakable and not to be forgotten. Investigation will show you why they say “Nobodyever changes from Rameses.” comicbooks.com