Life, 1916-04-06 · page 68 of 80
Life — April 6, 1916 — page 68: what you’re looking at
What you’re looking at
This page contains two distinct sections: **Main Article: "Klaxons say 'Supper Time' on big ranch in Peru"** A genuine marketing piece (not satire) describing how Peruvian ranchers use Klaxon automobile horns mounted on posts to call workers in from distant fields for supper. The article positions this as an efficient solution to ranch management. **"The New Aesop" Fable** A retelling of Aesop's classic "The Viper and the Countryman" parable. A countryman rescues a frozen viper, which then bites him. When he protests, the viper justifies itself by saying it's merely acting according to its nature—implying the countryman was foolish to expect gratitude from something inherently dangerous. The moral critiques human stupidity. **Advertisements** The right column features product ads (Sturlevant heat blower, Bean Artist opportunity). The page is primarily advertising/commercial content with a classic fable serving as editorial filler—typical LIFE magazine layout of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a el bl lag Klaxons say Th Now A NCE, in the middle of winter, a Countryman found a Viper al- &é a 59 most dead with the cold. He took it r | m home, put it on the hearth, and, the A heat soon reviving it, the Viper coiled and struck at the Countryman. “Vile wretch,” cried the Country- man, as he tried to hit it with the tongs, re) n i ra n “is this the reward you make to him who saved your life?” “Stuff and nonsense!" said the a Viper as he dodged and made another lunge. “I am only acting like a Viper, | n ul while you, a human being who should know better, acted like an ass in bring- ——== ing me here.” HE sound of Klaxon automobile horns is | around the turns of country roads; and in the) _ music to the car of ranch hands in Peru. It | noisy traffic of city streets. means time to stop work and come in for | The Klaxon is so universally used among mo- supper. torists that the ford o Hieron "has cone to mean Thi P. t bl t The bie . . “auto horn”—and many horns which are not H “The big ranches there stretch out for miles. A | Kineons are sold as Klason (9 unsuspecting mor 1s FortabDie Mea way was needed to summon the hands. A steam Tacs To be look f i find—the 5 whistle was impractical—it was a difficult problem | Jorsts 10 be sure, look for—and find—the Blower uickl until one day one of the ranchers heard a | Klaxon name-plate. , . y ea ona catomobllota dime There is a Klaxon for every kind and size of Se 4 automobile—for trucks, motor-cycles, motor-boats P f I lf He bought several and put them on posts a mile | _from the Hand Klaxonet at $4 to the large ays for tse apart—all over his ranch. Now it 1s simply a! Klaxon at $20. Klaxons are made only by. the question of pressing a button. The men in the — Lovell-McConnell Mfg. Co. of Newark, N. J. fields hear the Klaxons. In they come. | LIFT THE HOOD AND SE IF THE 600,000 automobilists depend on this same | HORN ON YOUR CAR BEARS THE . Klaxon carrying power to herald their approach | KLAXON NAME-PLATE. New economical way to dry products and manufactured articles. Speeds up processes and increases output for manu- facturer, physician, hair dresser, painter, pher, cleanser, Ideal for auxiliary heat- ing in small theatres. De- livers large volumes of hot air instantly Ulnstration shows drying scene in laundry. B. F. Sturtevant Co. Dept. 904, Hyde Park Mass, “TELL ME HONESTLY, CADDIE, DID YOU EVER S “NOT THAT T REMEMBER, SIR; RUT I AIN'T GOT A VERY GOOD MEM'RY ‘Write for iMustrated booklet. terms and list of successful pupils ASSOCIATED ART STUDIOS ~~ 2117 Fatiren Bide. Sew Tord comicbooks.com