Life, 1916-04-06 · page 67 of 80
Life — April 6, 1916 — page 67: what you’re looking at
What you’re looking at
This page is primarily **advertising** with minimal editorial content. The main advertisement is for **Boston Garter** (elastic garters for men's socks), featuring a dramatic photograph of a man in formal wear adjusting his garter, with text promoting how new clothes boost confidence and productivity. Supporting ads include **Krementz collar buttons** (promoting durability), **Herbert Tareyton cigarettes**, and a brief **Sunday School joke** about a girl who leaves her latchkey under the doormat for her working mother—mildly satirizing modern urban life and parental improvisation. The "Overheard" section presents a dialogue between two men about vacation plans, with one declining a trip due to business troubles. This reflects Depression-era economic anxiety. Overall, this is a commercial page using gentle humor and aspirational messaging typical of 1920s-30s Life magazine advertising, emphasizing that appearance and preparedness matter for success.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It’s WEAR That Counts | There are only two kinds of collar buttons. One has the name men yp theback. The other hasn't. The difference ts tn R. Krements 14 Kt. Rolled Gold Collar Battons do iiscolor tho neck, blacken the collar band, tarm hresty oF They last a itetime. Sold everywhere with this tron- ‘damaged from any canse a new button FREE.” ‘ed Gold, 23 each. In solld gold, 10 Kt. #1: 14 Kt., $1.5), style you like from yur booklet, sent free upon request. KREMENTZ & C 90 Chestnut St., Newark, N. J. EEE a eT was at the moment to bash him on the nose before he could get his eyes open, I might not only have pointed out the principle of the Broken Bridge in his idea, but I might have had the honor of introducing the principle of the Broken Bridge symbolically into his features. - But the breakdown of all thought in such remarks is very curi- ous. The fool says, “It would be nicer if everybody did as he liked "—and there he sticks. He cannot get any fur- ther than his sweet will. His sweet will has used him up. He has not strength left to ask what he is to do when it is a sour will; what he is to do when other people think it is a sour will; what he is to do when somebody else's sweet will is logically incompatible with the gratification of his sweet will, whether a large assortment of sweet wills ought or ought not to prevail over one sweet will, and so on. You must not expect thinking from an intellec- tual. The baby has got his sweet sugar- stick, and his last penny is gone. Duty UNDAY - SCHOOL TEACHER: Now, children, what is the last thing you do before you go to bed at night? Bricut Girt: Put the latch-key un- der the door-mat for mother. Taney ; ton London zy ton Herbert TareytonLondon Smoking Mixture 4Pound50} Sample upon request Falk Tobacco Co, 56West 454St "Newlork. E Noy the stimulating influence of new clothes. They ive you fresh interest in life. With new things you work better and play better—undertake your daily tasks with new spirit and greater confidence. New garters add largely to your comfort and contribute much to the personal satisfaction that comes from the knowledge that one is really well dressed. “Bostons” give more service and more comfort for their cost than any other article you wear. Keep yours fresh and at top-notch efficiency at all times. Boston Garter SILK 50c. edie GEORGE FROST CO. “tes BOSTON LISLE 26c. Overheard (By the man who has decided that he will not go away on a vaca~ year) I wish I had your cour- “Tf you get lonesome and want me spend the night with you, don’t hesitate to say so. always think that one is better off for a change. Still, you may find isn’t necessary in your case.’ “Yes, business is pretty bad. comicbooks.com