Life, 1916-04-06 · page 66 of 80
Life — April 6, 1916 — page 66: what you’re looking at
What you’re looking at
This page is primarily **advertising** with an editorial essay. The three ads promote: 1. **Mansco Underwear** (left): A union suit marketed for comfort and quality, emphasizing its "Manhattan standard" of craftsmanship. 2. **Republic Tires** (center/right): The main advertisement argues that Republic Tires offer the best value—not the cheapest price, but superior quality at reasonable cost compared to premium competitors. It appeals to motorists seeking economical reliability for 1916. 3. The editorial text (left column) appears to be satirical commentary on intellectual pretension, using "Evolution" and "the Broken Bridge" as metaphors for foolish thinking—people who adopt ideas without understanding them or abandon arguments midway. The cartoonish Uncle Sam figure with the tire represents the patriotic American consumer. The "New Styles" illustration at top depicts period clothing/fashion. These are **product advertisements**, not political satire, typical of Life's revenue model during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
onofewe® **Cool as a Breeze” MANSCO UNDERWEAR. SHIRTS = ERE is not mere- ly a Union Suit, but rather the goal of all union suits. Itunites the highest conception of Com- fort with the Man- hattan standard of sahestqualiy. 33 ret pes are now a better “buy ers and handy buttonhole that keeps the drawer up a n ever and the shirt a UNION SUITS... Re baaee® "88 If Republic Quality Tires were the highest pace tires on Seld ot the beat stores earth, they’d be the most economical tires in the end. Made in such akin-soft 7 : ‘5 terials ‘as nainsooks, But they’re not the highest priced. linen, Solway Increased output and improved methods have enabled us to Pe bob teal hr maneond offer Republic Tires for 1916 at prices very little above those ond Mantatien, Shite te asked for ordinary tires. Asa result, the motorist who buys Republics today is getting the best ‘‘buy’’ ever offered. Go to the nearest Republic dealer and get a price on your size tire. Compare it with any other. You'll surely buy when you consider it’s a Republic you’ re getting. And yourspeedometer will vindicate your greatest expectations. Don’t buy another tire until you see what Republic offers you for 1916. For detailed information address nearest dealer or Evolution; that there are difculties in THE REPUBLIC RUBBER COMPANY the theories of Evolution; that he him- self has no theory of Evolution—all YOUNGSTOWN, OHIO ‘ this he never dreams of considering, Branches and agencies in the prin- because the works in his head have cipal cities. been stopped by a word. Another element in the mentality of the fool is what I may call the principle of the Broken Bridge. He makes an attempt to get to the end of a thought, but it breaks down in the middle. One leap of the mind exhausts him. This also is very common among intellectual high-thinkers and all who profess and call themselves clever. I remember in som rt debating club meeting a fair young fool, who had beautiful hair and beautiful eye-lashes (which is worse), and who said we needed no \ PLAIN, “WM” A law or morality, we need follow noth- ing “but our own sweet will.” And as AND SpAGGaRp TREADS he said “sweet” he lowered the eye- . : d TRADE MARK REGISTERED lashes, closed the lids and smiled. Had —" OS Purest orrice I followed my own sweet will, which comicbooks.com