Life, 1916-04-06 · page 53 of 80
Life — April 6, 1916 — page 53: what you’re looking at
What you’re looking at
This is a **motor car advertisement**, not political satire. It promotes the Chandler Six automobile at $1,295, positioned as a practical alternative to experimental or luxury vehicles. The ad's rhetorical strategy contrasts two buyer types: those seeking to "experiment" with new motor theories (implicitly dismissing them as impractical) versus those wanting proven, reliable engineering. The copy emphasizes three years of manufacturing success, solid construction features (aluminum motor base, Bosch magneto ignition), and "the highest class features at the lowest obtainable price." The illustration shows the touring car with passengers; below are detail drawings of the steering wheel and chassis. The advertisement's implicit message reflects **1920s automotive marketing**: positioning mid-range cars as sensible compromises between experimental luxury and cheap economy models. The tone dismisses both extremes, appealing to practical middle-class buyers seeking established quality over novelty or status. This represents standard commercial advertising rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
low fT=Te) weeeesececessecsessseessll) i U CHANDLER SIX $1295 EF you want to experiment—If you want to fry out some new theory of motor construction—You won’t be interested in the Chandler. BUT if you want a motor that has in it three axle, and Gray & Davis starting and lighting, and a dozen years of making good, other of the highest class features at the lowest obtainable 5 price, and If you want the motor that: turned the whole If you want automobile industry away from high-priced sixes The Most Beautiful of All the New Motor Car Bodies, and wasteful heavy fours, ia [el Me 8) le] 0) 6 |e) H J e|! a] A 5 ‘ bal Bi e 5 6 H 0 You will be interested in the Chandler, If you want the strong, sturdy chassis that This isn't argument, or persuasion, or contention. It's showed men the folly of needless weight, just a simple, provable fact. If you want the solid aluminum motor base, Seven-Passenger Touring Car - => = $1295 and Bosch magneto ignition, and the silent spiral bevel rear Four-Passenger Roadster = - - - $1295 The New Chandler Catalogue illustrates the New Big Touring Car, the Four-Passenger Roadster, other body types and all mechanical features fully. If you do not know your Chandler dealer write us today. Chandler Motor Car Company 704-734 E. 131st St., Cleveland, Ohio New York Office, 1886 Broadway Cable Address, “Chanmotor” [Pewweecsereeseecesccescees cose eet eees cee ce eccecs seescsee vessssseereesSete (eesect eevee s peesecceeses seceecceseseeesscsseessrsssres essere eial WUesceesescucs secececeoce (acoL E lsooy E OL 0@0 i=] comicbooks.com