Life, 1916-03-23 · page 48 of 52
Life — March 23, 1916 — page 48: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains three product advertisements: 1. **Hardman Tires** (top): A car advertisement emphasizing quality, featuring an illustration of an early automobile on a country road. 2. **Maillard Chocolates** (bottom left): An Easter gift promotion for bonbons and French chocolates, with decorative imagery. 3. **Collier's Magazine** (right): A testimonial advertisement from a reader in Butte, Iowa, praising the magazine as ideal for "tired business men." The quote endorses Collier's blend of fiction, articles, and editorials as spiritually and intellectually restorative. The humor is gentle and commercial rather than satirical—playing on the idea that a busy businessman needs mental refreshment, which Collier's supposedly provides. The page number (552) indicates this appeared mid-issue in the magazine itself, using reader testimonials as advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Soul of a Tired Business Man HAR DMAN "SURE-GRIP* i! elblnertntat oi “TI read Collier’s S high in quality as I ions . . is possible for tires to pei because it 1S bal- be made. anced to suit the Hardman Tire and Rubber Co. Gan needs of the aver- age tired business man. There is some fiction which is good, there are some timely ar- ticles which during the past year have been positively gripping and the editorials contain just the proper. amount of clean philosophy and good hu- mor to keep the doors of one’s soul pleasantly ajar to the better things of life.”--F. E. B., Butte, Ia. | @ Say Chocolates | Collier's THE NATIONAL WEEKLY 416 West 13th Street, New York City French Bonbonnieres FIFTH AVENUE AT THIRTY-FIETH STREET comicbooks.com