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Life, 1916-03-23 · page 47 of 52

Life — March 23, 1916 — page 47: what you’re looking at

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Life — March 23, 1916 — page 47: Life, 1916-03-23

What you’re looking at

This page from *Life* magazine combines advertisements with satirical commentary on American society circa the 1910s-1920s. The **"Works Every Time"** column satirizes the Pasteur Institute's treatment of rabies (hydrophobia), cynically suggesting the disease persists because treating it is profitable—implying the medical establishment profits from fear and psychology rather than actual cures. **"Different Standards"** mocks wartime hypocrisy: bombing fishermen from aircraft provokes no outrage, but submarine attacks cause moral outrage. The joke exposes arbitrary ethical standards based on weapon type rather than actual harm. **"Statistical Prosperity"** critiques economic inequality and labor unrest. The satire argues that while America shows impressive statistics (exports, bank clearings), actual workers remain impoverished and angry. The piece suggests authorities could manipulate workers into contentment if they could make them appreciate abstract economic data rather than address real hardship. The advertisements (Marathon Tires, Rythmodik music rolls, American Piano Company) represent the consumer goods and leisure culture that existed alongside this social discontent.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

vhom dard thog- ctua- about t and thing ‘ofits. orics, inous , but f, the ading here. Works Every Time O one should be greatly surprised at the statement recently made by Dr. Charles W. Dulles, former lec- turer on the history of medicine in the University of Pennsylvania, namely, that deaths from hydrophobia actually increase in districts where Pasteur In- stitutes have been established. Hydrophobia is a business, not a disease. By those who have candidly investi- gated its claims it has long heen recognized as a business. It is based upon a combination of fear and psy- chology, plus the great power of ad- vertising. With these three factors you can put any imaginary ailment on Different Standards [7 is odd that a Zeppelin or an aero- plane can drop a bomb on a fisher- man and sink him, all hands drowned, without resulting remonstrance, but a submarine that does a similar trick incurs immense reprobation What is outrageous in a fish seems negligible in a bird But why? A SUPRISE is WAITING for YOU Ifyou have never heard Rythmodik Rolls—if you have considered the usual music roll performance all vou could get, there is a rare experience in store for you. Ricommemas lh A single demonstration of Rythmodik Record Music Rolls will open your eyes to undream- eof possibilities of musical self-expression in your player-piano, Have your music dealer, play Margaret lavy's superb rendition of “A Perfect Day", Rythmodik records made by such artists as Bauer, Busoni, Brockway—and be convinced. Write us for catalogue, AMERICAN PIANO COMPANY 37 Fifth Avenue New York Aathor of * The Little Mother Who Sits at Home’? A penetrating and sympathetic study of the effects of stage life on two young girls, one born of theatri- cal parents, the other a daughter of an army officer, 2 girl with a fine soul and a desire for a stage career, $1.23 net, Al any bookstore. EP. DUTTON & CO., 681 Fifth Avenue, N.Y. Marathon Tires are built to meet the demand for Quality —not the competition of price. They appeal to that growing class of motorists who realize the economy of paying just a little more in order to get something a great deal better. Made in all types and sizes, in either the Regutar Fabric Body or the Elastic Whip-Cord. Both styles are definitely guaranteed 5,000 miles, ‘The Regular Fabric tire is equipped with a Snow-White Tread, and the Elastic Whip-Cord with the aristocratic Black Tread. Marathon Extra-Heavy Red Tubes and Accessories are carried by all Marathon Dealers. THE MARATHON TIRE & RUBBER CO. CUYAHOGA FALLS, OHIO. (Canadian Plant, Se. Catharines, Ont. Statistical Prosperity TATISTICALLY this country is ‘one of the most prosperous sub- divisions of the planet Earth that has yet come to the front. Now if we could only find a way to make the masses appreciate the great value of this statistical prosperity all would be well. Strikes would cease, trusts could discharge their riotous gunmen, and a mantle of serenity would settle over our fair nation. If some one would only figure out how we could take a charity applicant into the consulting room and show him a table of exports and imports and crop returns and bank clearings in such a way as to arouse his enthusiasm to a point where he would forget that vacuum-cleaned feel- ing in the region of his stomach, then our national worries would have reached the irreducible minimum. But, necdless to say, that desirable eventu- ality is not yet in sight. comicbooks.com