Life, 1916-03-23 · page 49 of 52
Life — March 23, 1916 — page 49: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire or editorial cartooning. The main content features: 1. **Evinrude Motorboat Advertisement** (top): Promotes detachable rowboat motors, showing leisure-class couples enjoying water sports. The pitch emphasizes ease and escape from manual labor—"no more rowing." 2. **"Typewrite the New Way" Advertisement**: Promotes typing speed training (80-100 words/minute). 3. **Detroit Steel Springs and Capewell Nails Ads**: Industrial product marketing. 4. **"The Sunny Disposition" Perfume Ad**: Associates lilac fragrance with femininity and personality—typical early-20th-century marketing linking products to character traits. 5. **Books Received**: A straightforward listing of recently published books. 6. **Acrostic Poem** (right): A satirical verse using "WALLSTREET" as framework, mocking financial speculation and wealthy traders—this is the page's *only* satirical content, criticizing stock market manipulation and fraud. The page reflects 1910s consumer culture and early advertising psychology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
di To apeed apd salary poasiole | ‘and #2. ible totypate Postal will do, but write today-NOW. TULLOSS SCHOOL OF TYPEWRITING, 8903 Colles Hl SvngdObe | SELF GWBRICATING heat treat- ment.Triple \\ tests assure triple advanta- pes_salety, com- ‘ort, economy. DETROIT STEEL PRODUCTS CO. Detroit Mich SPECIFY “CAPEWELL” NAILS when your horses are shod. sist upon this brand. best, ao fiet chen est regardless of quality, Best in the world at long, healthful hours of water sport, are yours in the Evinrude, Where you will and when you will, in any row- boat or canoe, on ocean, lake or river. No more rowing—you're captain, not crew. i a turn of the fly-wheel and you're off for a cruise, with no thought of a long row home again. DETACHABLE ROWBOAT & CANOE MOTORS There's more speed, more power, in the new Evinrude Four-Cycle Twin—a two-cylinder, four-cycle motor, that runs smoothly and Imost no vibration, | Sere miles of boat rides— 4 Single-Cylin ‘The Evinrude Magneto— Built-In Fly-Wheel Type—is entirely insulated and waterproofed, furnishing perfect ignition, no matter how heavy the rain or how drenching the spray. Write for 1916 Cotalog—Just off the press, EVINRUDE MOTOR CO. 333 Eviarute Block, Mllvacteo, Wis, Distributing Branches: © Cortiandt 8t,, New York, N.Y Books Received Henry Augustus Coit, First Rector of St. Paul’s School, Concord, N. H., by James Carter Knox. (Longmans, Green & Co.) The Man of Promise, by Willard Hunt- ington Wright. (John Lane Co. $1.35.) Impressions of the Art at the Panama- Pacific Exposition, by Christian Brinton, (John Lane Co. $3.00.) The Philosophy of Painting, by Ralcy Husted Bell. (G. P. Putnam's Sons. $1.25.) Ships by Bernard Nadal Baker, by J. Frederick Essary. (John Murphy Co., Baltimore, Md.) The Hunted Woman, by James Oliver Curwood. (Doubleday, Page & Co. $1.25. Hollyhock House, by Marion Ames Taggart. (Doubleday, Page & Co. $1.25.) The Vindication, by Harriet T. Com- stock. (Doubleday, Page & Co. $1.35.) Eleftherios Venizelos, His Life and Work, by Dr. C. Kerofilas. (E. P, Dut- ton & Co. $1.25.) Some Elderly People and Their Young Friends, by S. Macnaughtan. (E. P. Dutton & Co. $1.35.) Strasbourg, by Paul and Victor Mar- gueritte. (E. P. Dutton & Co. $1.35.) Journeys with Jerry the Ja (E. P. Dutton & Co. $1.35.) : The Ocean Sleuth, by Maurice Drake. (CE. P, Dutton & Co. $1.35.) Old Familiar Faces, by Theodore Watts-Dunton. (E. P. Dutton & Co. $1.75.) Plays of the Natural and the Super- natural, by Theodore Dreiser. (John Lane Co. $1.25.) The Individual, by Muriel Hine. (John Lane Co. $1.25.) The Unpretenders, by Anne Warwick. (John Lane Co. $1.20.) Acrostic Wizards wielding wealth. Asses attaining affluence. Lambs losing lucre. Loot legitimately lifted. Speculation studied scientifically. Tickers tattling tidbits, Recruits repenting ruination. Estimating ensuing events. Esoteric empiricism enthroned. Trapping trusting tradesmen. Perfumes carry sugges- tions just as words or colors do, There is a perfume which perfectly expresses and harmonizes with your personality. pee rr pert j amans. The Sunny Disposition The woman brimming with sympathy for all that’s beauti- ful, ethereal and dainty; the woman with the dimpled smile and the sunny disposition mir- rored in her eyes, finds her personal expression in the nat- ural fragrance of lilacs. No other perfume blends so well with a blond complexion or a sunny disposition as the fragrance of the Lilac, permanently. fixed in all its natural freshness by the master art of RIGAUD (pro- nounced Ree-go). Face Powder $1.00. Extract $1.00 and up. Also Lilas de Rigaud ode Weter, Telcom, lilas Face “Powder, latest tion of the pro- aa on Greation of 135 PFO 7 aigandy 18 Marrow St. Sow Terk Garden and other 7 Dealer's Name. famous perfumes. comicbooks.com