Life, 1916-03-23 · page 43 of 52
Life — March 23, 1916 — page 43: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. The dominant content is a large Westinghouse Electric advertisement claiming that over $100 million worth of 1916 automobiles will use their electrical equipment (starters, lighting, ignition systems). The ad lists 62 car manufacturers as clients, positioning Westinghouse as the industry standard. Supporting advertisements include: - **National Floral Corporation**: Easter flower delivery service - **Dioxogen**: An antiseptic/disinfectant product - **King George IV Whisky**: Scotch whisky in a "non-refillable bottle" - **Be an Artist**: A correspondence course for earning money The only non-advertising content is a sentimental poem "To Owen Meredith, Dr." by C.H. Burton about modern life necessities, and a column header "Questions that Ought to Be Answered" (contents cut off). This represents typical early 20th-century *Life* magazine content: editorial material mixed with commercial advertisements targeting middle and upper-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
gi Lalli) Bal ag Easter means Flowers — Tig tie gf Sls of budding Sprine—Eater Frch fowen, nt 24 sole et, obo and fast an bbe sent to any part of the United as easly as to any part of Fre of fxin banded together interchange end A rh a trance, Etch Yor the NATIONAL FLORIST uign cn he Have you a friend, relative way off, to whom a flower message would express your fairest wishes? e your selection, or leave it to us; send your P. O, money order. Or if you prefer let us estimate costs; booklets free. NATIONAL FLORAL CORPORATION St. Paul Building ” New York To Owen Meredith, Dr. AN may live without meals—what is eating but stuffing? He may live without play—what is poker but bluffing ? He may live without love or a deep- plotted marriage, Or go without speed in a self-moving carriage; He may live without doctors, nurses or pills, He may live right along without paying his bills; He may live without thought—what is thinking but learning? He never may see what he thinks he's without strife— But modernized man cannot live without Lire. C. H. Burton, Keeps little hurts, from be- 6 big and dangerous. Use it promptly as the safest means agaloat infection, Me jexogen every they recelve any tnJury breaks the skin. You Judge for. yourselt as friat bottle will be seot free on request, of sk for Dioxogen by name any Fhe Gekland ch eal Coe eo 20 Astor Place, p Be on! Zine flava. Patel and soon fig ot Mastrated booklet. terms and list of eccesstal Seams TAUGITY BY MAT or Love Classes, ver $100,000, 000 ars in 1916 will have estinghouseE-quipment Startin Lighting - Ignition Starting Motor Lighting and Battery Vertical Charging Ignition Generator Unit Tee Cars are the 1916 output of sixty-two manu- facturers—known to every motorist in America as producing the cars of highest grade in material and workmanship at their respective price ranges— Allen TEIco “Republic jAmerican La Prance {Richard ‘Anderson “Lenox PLealngton SStancard jStearns éStegeman *Sterling(MotorBoats) in Hearse Mitchell *Morelana julladay tNational fHopmobiie ‘*Nelson-Le Moon “imperial ‘Pathfinder IKelly-Springfeld ‘sPierce-Arrow Kiesel Car “Pilot fort, Kline Kar Pullman “Duplex Power tLauth-Juergens Renault *Starting, Lighting and Ignition. Lighting and Ignition. If you are driving any of these cars you know how the performance of the Westinghouse Equipment confirms the judgment of the engi- neers who adopted it for your car—and if you do not, any owner of any of these cars will tell you. Westinghouse Electric & Manufacturing Company Automobile Equipment Department Shadyside Works, Pittsburgh, Pa. Canadian Westinghouse Company, Ltd., Hamilton, Ont. {Chalmers jramm Motor Track SCrawford cH. *Wichita tStarting and Lighting | Now ready for FORD Cars—the new Westinghouse Equipment (Startin, ng. -Lighting-Ig- nition) $75 up. Installations made complete at these Service Stations and Agencies:— Minneapolis, Minn. Reinhard Bros. Co. W G. Hirsig Co. La., Shuler Rubber & Supply Co. a Clty, Okla. Severin Tire & Supply Co. Neb., Powell Supply Co. phia, Pa.. Motos Parts Co. Pittsburgh, Pa, Pittsburgh Auto Equipment Co. Springfield, Mass., Motor Parts Co, St Louis, Mo. Phoenix Automobile Supply Co Washington, D C., Record Auto Supply & Service Co, Louisville, Ky., Louisville Auto & Supply Co, Wichita Falls, Texas, Western Auto Supply Co. Chicago, Ill, Cleveland, O, Detroit, Mich., ai polis, Ini New York, N.Y Pittsburgh, Pa.—Westinghouse Sales-Service Stations Baltimore, Md., The Richardson Garage. ston, Mass. Motor Parts Co. Boffalo, N Y., Motor Parts Co. Charleston, $ 'C., C.D. Chicago, Di., Motor Car Supply Co. Cleveland, O., The Auto Electric Equipment Co. Denver, Col, Shaffer Auto Supply Co. Houston, Texas, Tel-Electric Co. Kansas City, Mo. The Equipment Co. Little Rock, Ark., Rose-Lyons Hardware Co, Questions that Ought to Be Answered 'HO is the most uninteresting man in the United States? Who is the stupidest? Who is the biggest liar? The biggest faker? What man advertises himself more than any other? Who is the most conspicuous hypo- crite? The most dangerons? WHISKY, _ Non- refillable. bottle” (comicbooks.com