Life, 1916-03-23 · page 42 of 52
Life — March 23, 1916 — page 42: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than satirical content. It features three advertisements: 1. **Cascade Pure Whisky** (top left): A straightforward liquor ad emphasizing purity and aging quality, distributed by a Nashville distillery. 2. **Arrow Collars** (top right): Features a man labeled "Gothic"—likely referring to a fashionable or serious style—advertising collars that withstand multiple launderings without visible wear. 3. **William Dean Howells' Novel** (bottom): Announces serialization of "The Leatherwood God" in *The Century Magazine*, praising Howells as "America's foremost literary figure." The ad includes a famous Mark Twain endorsement of Howells' prose style and provides a subscription coupon. The Howells announcement is noteworthy as it positions serious American literature alongside consumer goods—typical of *Life's* mixed editorial-advertising format. The "Fifth Avenue Model" caption references high-fashion standards of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(THE best of grain—re-distillation— purification —honest aging in the wood—these are the things that make certain the purity and mellowness of Cascade Pure Whisky. Original Botiling hos Old Gold Label. GEO. A. DICKEL & CO., Distillers Nashville, Tenn, | “cotHic” ™ | —) ROW COLLARS MEN WHO APPRECIATE TRUE VALUE IN COLLARS WILL BE PLEASED WITH THE MANY TRIPS AN ARROW WILL MAKE LAUN: DRYWARDS WITHOUT SHOWING TRACES OF WEAR 2 for 25 cents CLUETT, PEABODY & CO.. INC. MAKERS 5 HE only full-length novel by America’s foremost literary figure to be published in several years, is en- titled “The Leatherwood God.” Its oe ublieation begins in ne coun AGAZINE for April, just issued. For plot and setting and characters, Mr. Howells, N ew N ovel leaving his novels of polite manners, goes back to the State of his birth and boy- By ood; and portrays a group of pioneer men and women of backwoods Ohio Will : under the drive of powerful, elemental tuuiam emotions. “The Leatherwood God” is the richest, most robust novel done by the author since “The Rise of Silas Lapham.” So much for the novel's matter; its manner is a perfection, if pos- sible, of that style of which Mark Twain said: “For forty years his English has been to me a continual delight and astonishment. In the sustained exhibi- tion of certain great qualities—clearness, compression, verbal exactness, and un- forced and seemingly unconscious felicity of phrasing—Howells is, in my belief, without peer in the yon racket Conan English-speaking Geotlemen:—Pleate fad enclosed $4, for which send The Century for one yeas, beginning with the April number, to ise a5 A FIFTH AVENUE MODEL comicbooks.com|