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Life, 1916-03-23 · page 44 of 52

Life — March 23, 1916 — page 44: what you’re looking at

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Life — March 23, 1916 — page 44: Life, 1916-03-23

What you’re looking at

This page contains **advertisements and literary promotion** rather than political satire. The main content advertises O. Henry's collected stories (274 stories in 12 volumes) available on approval, emphasizing his popularity and cultural importance. The accompanying image shows a young woman at a dance hall—illustrating the story premise: a poor girl experiencing urban pleasures for the first time, hinting at moral compromise ("but let the rest of her story be told by O. Henry"). The page also promotes a **Sax-Tox drugstore chain** and discusses **newspaper columnists' challenges** with quickly-changing public opinions. The "Where Ignorance is Bliss" illustration at bottom appears unrelated to the main content—likely a separate humorous sketch typical of *Life* magazine's format. This is primarily **commercial content**, not political commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: Daily Writers THE writers on daily newspapers have a great advantage over writers on weeklies and monthlies in this: that they are able to see their opinions in print while they still hold them, Perhaps it wasn’t always that way. In earlier days, when life was more primitive and simpler, when events were fewer and farther between, when the means of instruction and commu- nication were slow and unreliable, it required great enterprise and mental agility to change one’s opinions; but nowadays the man who holds a set of opinions intact for any great length of time is either mentally mummified or blood relation to the mule. The distress that comes from secing one’s ideas in print long after those ideas have changed can only be known to a writer who has experienced it. TRADE MAR Only a druggist with an established reputation for hones- | ty, integrity and fair dealing is permitted handle the Sa of Toilet Articles and House- hold Preparations. Tefore any Saxe Tox Druggist places x on his shelves he 13 required y investigate the entire line of han 125 items and by go doing thoroughly satisty himself that each one will substantiate his personal guarantee. Gr Pr . ; indi E ’ ee y plac UN, ae 1 . a). es thei Xx ¥ futu The Public Service Line You will know the one “best” drug store in your locality by the sign of the Nurse on the window, Go there for all your toilet requisites and household 4 Ss ie preparations, The Saw@Tox Druggist = othe unhesitatingly recommends San@Tox ee é 7 Finish This Story A because he knows that you will be de- lighted—that_ you will come back for He will Epeertully and wihoat Sian foment’ refund the, price of any SeTox item which docs not satisty for Yourself— ee mer D: har teri you in every particular. Tue DePree Cuemical Co., For the first time—this girl—starved of pleasure and of pretty clothes— looked into the dance hall, yellow lighted, noisy, hot steaming—but gay —gay and filled with girls and men—who to her loneliness looked good That night she went—and then—but let the rest of her story be told by Wi C O. HENRY : Send coupon—without money—for 274 stories in 12 fine volumes—throbbing with life— ai with the life of city streets and the life of the Far West plains—of the innocent shrinking with shame, of the guilty who joyously sin, of healthy and jolly fun, of laughter clear and sane, of the weaknesses pardoned by love—and the unforgivable crime. Send for them all on approval. Send for them at once so you will get the 179 Kipling stories free. 110,000 Own This Edition Already Prom the few who snapped up the first edition at $125 a set before it was off the press, to the 110,000 who have eagerly sought the beautiful volumes offered you here—from the stylist who sits among. his books to the man on the street—this whole nation bows to O. Henry—hails him with love and ‘books—senators and authors, actors and artists and plain people of distinction. Send Coupon and You Will Understand Why Other Nations Are Going Wild Over Him why universities are planning tablets to his mem why text books of English Literature are includ his stories; why colleges are discussing hi pt pride our greatest writer of stories. Everybody has literature; Rhy theatrical firms are vying for Fi to have O. Henry—everybody who reads and loves to dramatize his stories. KIPLING FREE And besides, to get your prompt action we give you, free, Kipling volumes—179 stories—the greatest he ever wrote—the red, red stories o! and the keen blue stories of peace. Send No Money with the Coupon SE Send the books back—the whole 18—if these stories are not A cramen paid by you. 0. me on approval, the best you ever saw or read. Better than moving pict Henry's works in 12 vob ures—for these are permanent, real moving pictures of (7 umes. gold tope. ‘Ano thee; . Better than classics. for these are the living yplame eet of Kipling bound ries of today, from Mandalay on China Bay to 34¢! ei atte, Ul keep the © it. and Broadway, and from Piccadilly to the “months for the © Henry e Mexican border ranch. | Send the coupon be- g/ and retain the Kipling mt fore it is too late. Get both sets shipped at y4charge. Otherwise I will. wi once free on approval. days, return both sets at your expenre. asc. a week pays for O. Henry. The Kip- Wi free. Send the coupon and put pe the 18 Books on, your Wbrary shelves yp 4 gy and the new joy in peat. 7 Address Deo’ walt til tomorrow ond be verry, rod crapen tetas ond be stents sey iy REVIEW OF REVIEWS CO, J Th bvstle} (seta ettin ten en dad 30 Irving Place, New Yorks© cluster wilios ceth br 13 weet comicbooks.com