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Life, 1916-03-16 · page 41 of 44

Life — March 16, 1916 — page 41: what you’re looking at

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Life — March 16, 1916 — page 41: Life, 1916-03-16

What you’re looking at

This page contains **advertisements and satirical commentary**, not political cartoons. The **left column** satirizes cigarette brand loyalty through the concept of a "Rameses Club"—an informal organization of men so devoted to one cigarette brand they never switch. The satire mocks both blind consumerism and masculine group conformity based on commercial product preference rather than genuine shared values. Below that, "A Modern Venus" satirizes advertising culture itself, imagining a woman assembled entirely from different beauty product advertisements—perfect ankles, waist, hair, teeth, and complexion. The joke's punchline critiques how advertisers reduce women to body parts while ignoring their intellect or character. The **right side** contains philosophical satire on Theosophy (a popular spiritual movement) and its claim that humans have multiple souls. The piece mocks the vagueness of such metaphysical claims by suggesting if two souls are plausible, why not many more? The **bottom half** is a **genuine advertisement** for Virginia Hot Springs resort, featuring travel information and promotional text.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

There is no substi- tute for the man who smokes Ram- esesCigarettes. He himself will tell you so. He finds no satisfaction in any other cigarette when he happens tobe out of his spe- cial brand. It’s as if there were a Rameses Club—an in- formal organization of men who are loyal to Rameses Cigarettes. They wear no emblem. Theyhavetheirloyalty only asacommon bond. They smoke only Rameses, “The Aristo- crat of Cigarettes,” be- cause they find in no other brand the full flavor and distinctive aroma that Rameses alone possesses. No man who once becomes a member of this Club ever leaves it. Which is another way of saying: ‘“‘Nobody ever changes from Rameses.”’ Why, if you knew what I have been through since I married Carlotta, you }d call it a milk-and-water story, It sound exaggerated in a dead coun- like this, but it is the sort of thing could happen any day in the sunny South.” A Modem Venus sir] could have the neat ankles of he hosiery ads and the trim waist of he corset ads and the hair of the grower and the teeth of the toothpowder ads the complexion of the cold cream ads—wouldn't she be a wonder? What would she do for a heart? She wouldn't need a heart or a brain; we could give her the emotions of the heroines in the best-seller ads. A Single Thought with How Many Souls? CCORDING to the Theosophists—the most successful of all the latter-day philos- A ophers in applying beautiful words to the confusion of thought—each of us has two souls: a psychic soul and a poetic soul. The psychic soul we possess in com- mon with the animals, while the poetic is reserved for human beings only. And why shouldn’t we have two souls or more? One in common with the bird instance, and one in common with the fishes and one with the minerals and one with vegetables? There is hardly any limit to the number of souls we can have if we set out with a good vocabulary and a ready imagination. Perhaps they think there is too much soullessness to trust us with too many all at once. Let us agree, therefore, to let it go at two until further notice, and let us make appropriate corrections all along the line, such as, four souls with hut a single thought, ete. Enjoy This Summer at Virginia Hot Springs It would be difficult to find a more delightful spot to take a vacation than at the Homestead. No other resort offers so many advantages at such a reasonable price. Situated 2500 feet above sea level. Seldom is there a hot day. No mosquitoes, humidity or dampness, so customary in mountain resorts. Here is a more ideal summer climate than is to be found at Bar Harbor, Newport or the White Mountains. Open all the year. Excellent train accommodations. Easily accessible. The Famous Healing Waters Noturally heated—104°—outrivaling es @ cure the celebrated spas of Europe—the Spout Bath famous for Rheumatism, Gout and Nervous Dis- eases, Modern and complete Bath Equipment, Swedish Gymnastics, Massage and Hot Air Treatments—Physicians of international reputation—Experienced and careful attendants. Essentially the place for rest or recuperation. The Homestead Book ‘edie feldke photowr iption of the Homestead end its surroundings in natural col auth toto ell cour’? perfect cay ten cout Pater inerein > — re-indompurehle dcipkind weser—stersete Ce eects Since “lnreresting tls and brdle petlars200 sede end driving hoes et the commend of 6 Sct equipment ond eervice, This book should be read by ‘everyone locking for en ideal summer resort, We will gladly send you e copy upon request. H. ALBERT, Resident Manager, Hot Springs, Va. Booking Offces:—Ritz-Cartton Hotels, New York—Philadelphia ‘ About; (4° comicbooks.com