Life, 1916-03-02 · page 33 of 44
Life — March 2, 1916 — page 33: what you’re looking at
What you’re looking at
This is a **automobile advertisement**, not political satire or comics content. It occupies the entire page in *Life* magazine (page 405). The ad promotes the "New and Greater Chandler Six" touring car, priced at $1,295 f.o.b. Cleveland. The illustration shows a luxurious open-air automobile with well-dressed passengers and pedestrians admiring it outside what appears to be an elegant building. The copy uses rhetorical persuasion typical of 1920s advertising—claiming the car's beauty is so obvious it "cannot be described," thus requiring readers to see it in person. It emphasizes style (the distinctive walnut-paneled tonneau cowl), reliability (proven through three years of service), mechanical superiority, and quality construction. For modern readers: this represents early automotive marketing targeting middle-to-upper-class consumers, positioning the Chandler as a status symbol and technical achievement. The price (~$20,000 in today's money) reflects its luxury positioning. There is **no satire or political commentary**—it is straightforward period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The New and Greater CHANDLER SIX $1295 f. 0. b- Cleveland We Cannot Describe the Beauty of the New and Greater Chandler F you have seen the new Chandler touring car body you understand why we do not attempt to describe it. If you have not seen it come in today and geta new idea of motor car beauty. This new touring car is the most be:uti- ful car of the year. There can hardly be any argument as to that. Someone having reason to be biased might dispute this, but you are unprejudiced— you will look with open mind for grace of line and beauty of finish—and you will agree with what countless thousands at the automobile shows have said very positively. They have said the Chandler is the most beautiful car of the year. So come in and see. The walnut-paneled tonneau cow] has pleased the public everywhere. It will please you. It gives the car a very unusual air of complete finish. It Seven-Passenger Touring Car - Four-Passenger Roadster - reflects, too, the thought which the Chandler Com- pany gives to details throughout the car, inside and outside. And remember this, any type of touring body other than the Chandler tonneau-cowl type will be old-fashioned and out of date before the season is over. Theold style design, with the backs of the front seats projecting abruptly above the body, looks odd even now. Come see the Chandler. You will be delighted with the style of the car and you know now that you can depend on it mechanically—depend on it for all the power, speed, flexible control and day-in-and-day- out service that you could ask for ina car at any price. For the Chandler chassis, distinguished by the Marvelous Chandler Motor, has been proven right through three years of service in the hands of thou- sands of owners. It is free from any hint of experi- mentation, free from any hint of untried theory. In spite of higher prices of al] materials entering into it, the Chandler is still noted for high quality construction throughout and the finest equipment. $1295 + $1295 The new Chandler Catalogue illustrates the new big touring car, the Four-Passenger Roadster, other body types, and al) mechanical features fully. If you do not know your Chandler dealer write us today. Chandler Motor Car Co. 703-733 E. 131st St., Cleveland, Ohio comicbooks.com