Life, 1916-03-02 · page 34 of 44
Life — March 2, 1916 — page 34: what you’re looking at
What you’re looking at
This page from *Life* magazine contains several short humorous pieces and advertisements typical of early 20th-century American satirical journalism. The cartoons present jokes about modernization and social change. "Aladdin an Autoist" mocks the newfangled automobile by suggesting a magical lamp is useless compared to a car headlamp—a common target of early motoring humor. Another piece plays on rural simplicity: a villager explains a missing windmill was demolished because "there weren't enough wind for two on 'em," satirizing country folk logic. A "Sunday-school" joke involves a child mishearing "Sodom" as "flea," creating innocent wordplay. Dialogue snippets between drivers and waiters mock service industry incompetence and racial dialect humor (the latter reflecting period prejudices). The advertisements for Perrier water and Club Cocktails represent luxury goods marketed to upscale readers, typical of *Life*'s affluent audience. The Perrier ad emphasizes French sophistication and natural origins—marketing appeals common to imported products of the era. Overall, the page reflects early 1900s concerns: modern technology disrupting tradition, class differences, and consumer aspirations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SAUT SCISSORS Avt NULLus Where, Indeed ? “Children,” said the Sunday-school superintendent, “this picture illustrates today’s lesson: Lot was warned to take his wife and daughters and flee out of Sodom. Here are Lot and his daughters, with his wife just behind them; and there is Sodom in the background. Now, has any girl or boy a question before we take up the study of the lesson? Well, Susie?" “ Pleathe, thir,” lisped the latest grad- uate from the infant class, “where ith the flea? "—Harper’s Monthly. Aladdin an Autoist Now,” it was explained to Aladdin, “this is a wonderful lamp. Rub it and a genie appears.” “T see little to that. What I want is a lamp that won't go out on my auto- mobile and get me pinched by a traffic cop."—Louisville Courier-Journal. “ HEY, MOIKE, FER TH’ LOVE 0’ HIVIN, WATCH OUT FER YER NOO HAT!” Reason Enough Everything in the dear old village seemed the’ same to Jones after his ab- sence of four years. The old church, the village pump, the ducks on the green, the old men smoking while their wives gossip—it was so restful after the rush and bustle of the city. Suddenly he missed something. “ Where's Hodge's windmill?” he asked in surprise. “I can only see one mill, and there used to be two.” The native gazed thoughtfully round, as if to verify the statement. Then he said slowly : “ They pulled one down. There weren't enough wind for two on ‘em!” —Argonaut. Driver: See here, where are those oysters I ordered on the half shell? Warter: Don't get impatient, sah. We're dreffle short on shells; but you're next, sah.—Boston Transcript. “My boy," said the successful mer- chant, “never let your capital lie idle. Remember that money talks, but it doesn’t talk in its sleep."—Boston Post. Lire is published every Thursday, simultancously in the United States, Great Britain, Canada and British Possessions. '$s.oo a year in advance. Additional postage to foreign countries in the Postal Union, $1.03 a year; to Canada, $2 cents. Single cur- Fent copies. 10 cents. Back numbers, after three months from date of publication, 25,cents. Issues prior to 1910 ont of‘ L The text and illustrations in Lire are . fee Reprint Rights in Great Lure is for sale by all newsdealers in Great Britain and may be obtained from book sellers in all the principal cities in the world. Live's London Office, Ro No contribution will be returned unless accompanied by’ stamped and addressed The foreign trade supplied from is House, Breams Buildings, London, E. C. Live does not hold itself responsible for the loss or non-return of wnsor licited contributions. Britain apply to 14 Southampton Ro The enthusiasm for France inspired 7b Lafayette ta revincpired errier RENCH SPARKLING TABLE WATER’ C is a pleasing conceit to say that Nature foahehsntiet: deliberately chose the purple vineyards of Southem France as the birthplace for Perrier— the most appropriate source imaginable for a water of such matchless natural sparkle and delicacy. Perrier is bottled at the Springs in the South of France amidst the glorious French vineyards. Obdtainable at all high-class Hotels, Restaurants, and Grocers, Perrier Ltd. $15 Longacre Bldg. Bubbling with its Cor, Broadway & 42d St., New York. ee own carbonic Prompt notification should be sent by subscribers of any change of address. Club Cocktails No one on earth can mix two cocktails equally well by guess- work The whole charm of a cocktail is in the smoothn« that comes from accurate blending and ‘That is why Club Coc of the best liquors—then age . Get your favorite kind at your dealer's G. F. HEUBLEIN & BROTHER ‘SOLE PROPRIETORS, NEW YORK HARTFORD LONDON ing. Is are always fine and smocth—mixed to measure ‘wood comicbooks.com