Life — February 17, 1916 — page 6: what you’re looking at

What you’re looking at

# Victor Records Advertisement This is a **Victor Records advertisement**, not a political cartoon. It promotes phonograph records and the "His Master's Voice" gramophone player. The image depicts operatic or theatrical figures in period costumes gathered around a phonograph, symbolizing that Victor Records capture "the master interpretations of the world's greatest artists." The text emphasizes that Victor Records preserve famous singers, instrumentalists, and orchestras "exactly as they interpret them." The advertisement targets affluent consumers interested in classical music and opera, claiming Victor offers over 5,000 recordings. It's a straightforward commercial pitch emphasizing the technology's ability to reproduce live performances, not satirical commentary. The page represents early 20th-century marketing in *Life* magazine.