Life, 1916-02-17 · page 5 of 52
Life — February 17, 1916 — page 5: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes the Chandler Six automobile, manufactured by the Chandler Motor Car Company in Cleveland, Ohio. The ad emphasizes the car's "proven mechanism"—highlighting its chassis design, which had remained consistent for three years. Key selling points include: - Reliability and flexibility ("slowing down to a snail's pace" or "jumping away instantly") - Fuel efficiency (16 miles per gallon) - Known quantity/established reputation - Production capacity (9,000 cars annually) The illustration shows a side-profile silhouette of an open-air touring car typical of 1910s-era automobiles. The $1,295 price (F.O.B. Cleveland) and contact information appear below. This is straightforward commercial advertising with no discernible political or satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Proven Mechanism The New and Greater (HANDLER SIX HE new Chandler bodies, the most beautiful of the season’s offerings, are attractive indeed. The New York and Chicago Show crowds admired, and purchased in great numbers, the new Chandler touring car and the new four-passenger roadster. At Philadelphia, Rochester, Cleveland, Detroit, Baltimore and all the other shows the country over, the New and Greater Chandler has been the center of greatest attention. But the vital reason why so many thousands of motor car buyers are choosing the Chandler is the established and known excellence of the Chandler chassis—the Chandler mechanism. In every essential way it is the same chassis on which, for three years, all Chandler bodies have been mounted. There is not a single hint of experimentation. “The Marvelous Motor,” built in the Chandler factory ever since this Leader of Light Sixes was first put on the market, has won its laurels and still holds them. It has always been powerful-—powerfal enough to do with ease anything that you could ask any automobile to do. It has always been speedy,—speedy enough to go faster than 999 out of every thousand car owners would ever want or dare to drive. It has always been flexible—slowing down to a snail’s pace on high, and jumping away instantly at the touch of the throttle. $1295 F. 0. B. Cleveland It has always been economical in operation,—owners averaging 16 miles per gallon of gasoline, 700 miles per gal- lon of oil and 7,000 miles per set of tires. For three years it has had and today has, in even greater degree than ever before, all of these qualities you rightly demand in a high grade motorcar. It is a known quantity. And, more than ever in the past, automobile buyers this year recognize the security of dealing in known quantities. Chandler production has been increased to 20,000 cars for 1916, but Chandler dealers say that even this great output will not take care of the demand for the New and Greater Six. Good judgment will indicate the advisability of finding out for yourself all these things which thousands of Chandler owners now know to be true of the Chandler, and then placing your order at once. Fully illustrated catalogue on request. CHANDLER MOTOR CAR COMPANY, 702-732 East 131st Street, Cleveland, Ohio New York City Office, 1890 Broadway. Cable address “Chanmotor.” comicbooks.com