Life, 1915-12-16 · page 3 of 44
Life — December 16, 1915 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes the Multigraph, an early printing and copying machine manufactured by the American Multigraph Sales Co. of Cleveland, Ohio. The ad uses a sales-pitch strategy rather than humor or satire: it presents the machine's capabilities through photographs and testimonials, then argues that businesses are already paying for printing costs, so they should invest in a Multigraph ($665 for the Senior model, $200 for the Junior) to control those expenses in-house. The "You're Paying for It—Why Not HAVE It?" headline employs persuasive framing common to period business advertising. No political figures or satirical commentary are present; this is straightforward commercial promotion targeting business owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE MULTIGRAPH SENIOR EQUIPMENT ‘The Typesetting part of the Multigraph Senior, You're Paying for It Why Not HAVE It? You are paying—right now—for the Multigraph you ought to have, but haven't. You can prove it. . Have some one lay on your desk a sample of each piece of typewritten and printed matter used in your business since January 1, 1915, with a statement of the cost. Meantime sign the coupon which will bring a Multi- graph representative to show you how the same items can be produced on the machine and at what cost. Unless you are the one exception who proves the rule for the other ninety-nine out of every hundred you will— Find your present printing bills bigger 4. Be amazed at the speed. variety and than you suspected. fine quality of Multigraph form-type- writing and real printers’ ink printing. . Discover that the Multigraph will cut S. Buy either a Senior or Junior equip- them down 25 to 7S%. ment and 6. Discover new ways every month in Find that this saving will pay for the which it saves money, creates new equipment in. less than eighteen business and makes itself indiepen- months, sable to you. THE AMERICAN MULTIGRAPH SALES CO. 1810 East 40th Street Cleveland, Ohio Offices in all Principal Cities THE MULTIGRAPII SENIOR—A complete. com- pact equipment that turns out highest qualit and form typewriting at very lo s easy to operate. Rapid and conven driven, with Printing-Ink Attach: Elect . Auto: Paper Feed and Automatic Platen Re- lease, and wide printing surface. . $665 THE MULTIGRAPH JUNIOR—A wonderfully 1 efficient machine for concerns who have a more amount of form typewriting and office printing. Pro- duces the same high quality of work as the Senior, but is hand operated tan $200 Either of the two equipments can be yours for 207% down and easy monthly payments. Omeiat position Firm comicbooks.com