Life — December 16, 1915 — page 3: what you’re looking at

What you’re looking at

# Content Analysis This page is **primarily an advertisement**, not satire or political commentary. It promotes the Multigraph, an early printing and copying machine manufactured by the American Multigraph Sales Co. of Cleveland, Ohio. The ad uses a sales-pitch strategy rather than humor or satire: it presents the machine's capabilities through photographs and testimonials, then argues that businesses are already paying for printing costs, so they should invest in a Multigraph ($665 for the Senior model, $200 for the Junior) to control those expenses in-house. The "You're Paying for It—Why Not HAVE It?" headline employs persuasive framing common to period business advertising. No political figures or satirical commentary are present; this is straightforward commercial promotion targeting business owners.