Life — December 16, 1915 — page 4: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **Christmas subscription advertisement** for Life magazine, not a political cartoon. The illustration shows a signpost reading "TO-MORROW" in a dark, barren landscape, accompanied by a quote from Macbeth about time creeping toward death. The visual metaphor suggests life's relentless forward march toward mortality. The "moral" below urges readers to give Life magazine subscriptions as Christmas gifts, framing it as an impulse to obey. The advertisement offers three-month subscriptions beginning December 23rd (Christmas week). Subscription rates are listed at bottom: domestic ($1.00 yearly) and foreign rates vary. This is essentially a merchandising pitch using existential imagery—the approach of "tomorrow" and death—to encourage holiday gift-giving.