Life, 1915-12-16 · page 4 of 44
Life — December 16, 1915 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **Christmas subscription advertisement** for Life magazine, not a political cartoon. The illustration shows a signpost reading "TO-MORROW" in a dark, barren landscape, accompanied by a quote from Macbeth about time creeping toward death. The visual metaphor suggests life's relentless forward march toward mortality. The "moral" below urges readers to give Life magazine subscriptions as Christmas gifts, framing it as an impulse to obey. The advertisement offers three-month subscriptions beginning December 23rd (Christmas week). Subscription rates are listed at bottom: domestic ($1.00 yearly) and foreign rates vary. This is essentially a merchandising pitch using existential imagery—the approach of "tomorrow" and death—to encourage holiday gift-giving.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
To-morrow, and to-morrow, and to-morrow, Creeps in this petty pace from day to day To the last syllable of recorded time, And all our yesterdays have lighted fools The way to dusty death. Macbeth, Act V, Sc. 5, L. 19. MORAL Do Your Christmas Subscribing To-day. If you wish Lire sent to any of your friends as a Christ- mas present, fill in the coupon below. Obey that impulse. Lire Pustisuinc Company, 17 West Thirty-first Street, New York City: _ Enclosed please find $......* for which send Christmas cards and enter for three months’ subscriptions to Lire, beginning with the issue of December 23rd (Christmas week), the names and addresses of the persons below: Name Street and Number Town and State Name and address of sender. *Lire’s rates for one year are $3.00 (Canadian, $3.52; Foreign. $6.04); and to new names only, for three months, $1.00 (Canadian, $1.13; Foreign, $1.26). We send with every Christmas subscription a handsome Christmas card printed in colors on heavy tinted board, and enclosed in a suitable envelope. It will be properly filled out and mailed by us to be delivered as nearly as possible on Christmas Day and simultancously with the arrival of the first copy of Lire. comicbooks.com