Life, 1915-12-16 · page 2 of 44
Life — December 16, 1915 — page 2: what you’re looking at
What you’re looking at
This is primarily **advertising, not political satire**. The page is a full-page advertisement for the Willys-Overland Company, promoting their Model 84 automobile at $1,750 F.O.B. Toledo, Ohio. The ad emphasizes the car's "Sleeve-Valve Motor" featuring "Luxury and Efficiency At a Moderate Price." The illustration shows a well-dressed couple in the vehicle, positioned in front of an ornate archway—suggesting the car represents middle-class aspirational luxury. The copy highlights the motor's quietness and efficiency, claiming it improves with use and reaches "almost absolute silence." This is a straightforward product pitch aimed at prosperous consumers, with no political commentary or satire evident. The elegant illustration style was typical of early 1910s automotive advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
hed every Thorulay. Annual Sobscrinsion ve Unllars. Single Copies, Ten Cents Price i Enguaad, Sixpence Model 84 $1750 | FOB Toledo Sleeve-Valve Motor Luxury and Efficiency At a Moderate Price H! is smartness of style and appointments to satisfy the most exacting demands. Here is mechanical excellence so marked as to arouse the enthusiasm of the expert. The exible, powerful motor has quiet sliding sleeve valves. With use, its quietness increases until it reaches the point almost of absolute silence With use, its eff mum long after a its usefulness. Your investment in a Limousine should have this per- ence. ¢ Overland dealer will show you the Willys-Knight ind demonstrate them. to the Limousine there is the Coupe at puring Car at $too3 and the Roadster at All prices are f. 0. b. Toledo. ‘atalog on request. The Willys-Overland Company Toledo, Ohio 1 at the Post Office at New York, N. Y. tereil a8 Second es se Matter at 0 Englaad and the Brit 3g Seroot Class Mall Matter. tment, Canada. ice Des comicbooks.com