Life, 1915-11-18 · page 3 of 52
Life — November 18, 1915 — page 3: what you’re looking at
What you’re looking at
This is a **Victrola phonograph advertisement**, not political satire. The page features portraits of famous classical musicians and opera singers (labeled names include Melba, Farrar, Schumann-Heinck, and McCormack) who recorded exclusively for Victor Records. The ad's pitch: owning a Victrola allows middle-class homes to experience world-class music performances. It emphasizes that these renowned artists' "personality and charm" can only be heard through Victor machines—a marketing strategy claiming exclusivity and authenticity. Pricing ranges from $10 to $350, making the technology accessible to prosperous households. The manufacturer encourages potential customers to visit dealers for demonstrations. This represents early-20th-century consumer culture marketing premium entertainment technology to aspirational audiences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
/ dS | Victrola ee | ; The instrument for the world’s best music ich ing mM. | ‘~ The best music in the world is the music which fan | NG is rendered by the greaves¢ artists. sl | And there’s just one way to enjoy all the ue world’s best music in your own home—on the sly Victrola. Lae The world’s greatest artists make records 0 exclusively for the Victor—and only on the Victrola can you hear their superb renditions with all the distinctive personality and charm of interpretation which make them famous the world over. man, m— nets hem; enew nust vber Hearing is believing. Any Victor dealer in any city in the world will gladly play any music you wish to hear and demon- strate the various styles of the Victor and Victrola— bee (4 $10 to $350. c a [LOerences wenn nt avo Victor Talking Machine Co. Camden, N. J., u.s. A. ] —_ Berliner Gramophone Co., Mootreal "Sadia Sabnions? 'e ~~, » SCHUMANN-HEINK, Always use Victor Machines with 5 eS af bee? Victor Records and Victor Needles— se S es the_combination, There is no other ett oon ; Victrola XVI, $200 ne way to get the unequaled Victor tone. Victrola XVI, electric, $250 jabogany or.ook RK ditor “New Victor Records demonstrated at all dealers on the 28th of each month comicbooks.com