Life — November 18, 1915 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising for Vogue magazine**, not political satire. The illustration shows a stylized woman at her vanity, demonstrating the magazine's focus on fashion, beauty, and feminine lifestyle. The accompanying text promotes Vogue's "Vanity Number," emphasizing fashion advice and beauty tips. References to the "Marquise de Saint-Armand" and discussions of parasols, perfumes, and evening wear reflect early 20th-century upper-class concerns. The "Use the Coupon" section encourages subscriptions, promoting Christmas and Holiday special issues. This is **lifestyle advertising** rather than political commentary—it reflects contemporary attitudes about women's magazines catering to wealthy, fashion-conscious female readers interested in luxury goods and social refinement.