Life, 1915-11-18 · page 2 of 52
Life — November 18, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising for Vogue magazine**, not political satire. The illustration shows a stylized woman at her vanity, demonstrating the magazine's focus on fashion, beauty, and feminine lifestyle. The accompanying text promotes Vogue's "Vanity Number," emphasizing fashion advice and beauty tips. References to the "Marquise de Saint-Armand" and discussions of parasols, perfumes, and evening wear reflect early 20th-century upper-class concerns. The "Use the Coupon" section encourages subscriptions, promoting Christmas and Holiday special issues. This is **lifestyle advertising** rather than political commentary—it reflects contemporary attitudes about women's magazines catering to wealthy, fashion-conscious female readers interested in luxury goods and social refinement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
t New York, N. Y..a8 Second Class Mail Suter Matter at the Post iifice Department, Cany England and the British Possessions. —\ Now on sale throughout the United States The Vanity Number of Vocus is unique in magazines,—as vain as a pea- cock and yet as sweet in feminine love- liness as ever magazine could be; replete with those graceful little touches which make the smart woman smart, telling where to get them and how to use them. A parasol is a fairly dangerous weapon, a fan perhaps more deadly, but a sophisticated scart can give points to either. No woman ever knew its possibilities better than the Marquise de Saint-Armand and from her ladies of today may gather in this number of VoGure a goodly store of coquetries to use in their warfare upon mankind. A half dozen evening scarfs different from anything you have ever seen and head- dresses to go with them will point the moral of the tale. Baron de Meyer writes about the vanities of woman, and Robert McQuinn pictures the places she keeps them her vitrines, her cupboards, her boxes and her cabinets As for perfumes—the magazine fairly smells of them: and those secret places where a woman may go to renew her youth and beauty are openly discussed. Even the mest evanescent of fripperies must have their foundation in fact; and so this number of Vocue shows many gowns from Paris. Use the Coupon Orders should be placed at once for the Vocur is published twice-a-month and sells for 25c¢ acopy. If you will clip off the coupon below and send it with your name and address ( . your subscription will be entered for twelve Ure : numbers, beginning with the Vanity UULS NUK Number, and a bill for $2 will be sent you December Ist. If you enclose V7 cash with order your subscription 1 will be entered for thirteen ¢ uth IC / S numbers, : CHRISTMAS GIFTS NUMBER Dated December 1 ste gifts ant on the met ristmas magazir VOGUE, 443 Fourth Avenue, NEW YORK L Condé Nast, Publisher Edna Woolman Chase, Editor comicbooks.com