Life, 1915-11-18 · page 4 of 52
Life — November 18, 1915 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **Christmas gift subscription advertisement** for Life magazine, not political satire. The cartoon titled "Third Call" depicts a group of men gathered around a signpost reading "TO THE TALL TIMBER," seemingly heeding an impulse. The accompanying text suggests this is a humorous visual metaphor—the "impulse" being the natural difficulty people face deciding what Christmas gifts to give friends. The advertisement proposes a solution: subscribers can send Life magazine as a Christmas present to friends throughout the year. Each recipient would receive a handsome Christmas card with holiday greetings. The copy emphasizes this as a "supremely satisfying" gift option. The pricing information indicates one-year subscriptions cost $5.00 (US), $5.52 (Canadian), or $6.04 (Foreign).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Third Call These men are obeying an impulse Which is natural to many of us at Christmas time, simply because we cannot make up our minds what we ought to give our friends for Christmas. They would feel very differently if they had thought of sending Life to their friends as Z a Christmas present. “Seige Enclosed at" (Canadian $1.13, Foreign $1.26). “Send Lire Christmas May Come Every Tuesday Y for three months to To your friends during the year, if you care to send them Lire as a Christ- mas present. You forward us the money for the number of friends whose hearts you would like to have brightened in this supremely satisfying manner (for rates see coupon), and a handsome Christmas card will be sent from this office to each friend conveying the glad tidings. With every yearly sub- scription is included the handsome premium, “Sunset,” printed in colors and ready for framing. Be sure and tell us it is Open only to new subscribers; no sub- for Christmas, so the subscriptions scriptions renewed at this rate may not be started too soon. LIFE, 17 West 31st Street, New York 15 One Year $5.00. (Canadian $5.52, Foreign $6.04) comicbooks.com