Life — November 18, 1915 — page 4: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **Christmas gift subscription advertisement** for Life magazine, not political satire. The cartoon titled "Third Call" depicts a group of men gathered around a signpost reading "TO THE TALL TIMBER," seemingly heeding an impulse. The accompanying text suggests this is a humorous visual metaphor—the "impulse" being the natural difficulty people face deciding what Christmas gifts to give friends. The advertisement proposes a solution: subscribers can send Life magazine as a Christmas present to friends throughout the year. Each recipient would receive a handsome Christmas card with holiday greetings. The copy emphasizes this as a "supremely satisfying" gift option. The pricing information indicates one-year subscriptions cost $5.00 (US), $5.52 (Canadian), or $6.04 (Foreign).