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Life, 1915-10-28 · page 3 of 52

Life — October 28, 1915 — page 3: what you’re looking at

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Life — October 28, 1915 — page 3: Life, 1915-10-28

What you’re looking at

This page is primarily **advertising**, not satire or political commentary. The dominant content is a full-page advertisement for "Exide" automobile batteries and their service network, published by The Electric Storage Battery Co. in 1916. The small cartoon at bottom left appears to be unrelated filler—showing figures in what seems a domestic scene with text about disease prevention ("You must learn to 'swat the fly'..."). The advertisement's imagery (a hand holding a battery service card) and lengthy text promote Exide's battery inspection and maintenance service, emphasizing reliability and convenience for early automobile owners. The left column contains a book review about France by Barrett Wendell, unconnected to the advertising. This is fundamentally a **commercial product promotion**, not political satire.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

est rd ie) or 7€ hs tS, of Or ok he ts ill oT il Mr. Wendell’s France Y ingenious friend Mr. Barrett Wendell, of Boston, has written a book about France which has become a French classic. A translation of it appears in the Nelson Library of Uni- versal Literature, which is sold at one franc, twenty-five centimes per copy, and has a penetrating power which forces it into every small home in the land. I have not read the book, be- cause I have no time to read the classics while I am traveling, but every one tells me that Mr. Wendell’s great discovery is that the French are a humdrum and virtuous people, demure, chaste and innocent, and that their literature, or at least so much of it as depicts the life of pleasure, the society of easy morals or the Paris of our imagination—this literature has really been written by somebody else, and gives a false view of France. The real France is to be found in the homes of those people whom exchange professors are allowed to see, who live on the Isle de France and stump about carrying large envelopes in their hands. The truly French have nu- merous families (mostly girls), wear goggles, are serious persons and are not at all flighty in their domestic relations. The France of Barrett Wendell—I had heard and read of it, and it floated vaguely in the back of my mind as I stumbled happily about Paris. One becomes so fatigued in walking the streets of a foreign city, so over- done through the pleasures of thought and excitement, through new sensations and old ideas, that one sits down and lunches almost anywhere. And thus it was that on one hot day at noon I (Continued on page 787) “You MUST LEARN To ‘SWAT T ETHEL. FLIES CARRY TYPHOID WILL TYPHOID FEVER KILL Wuo Gets 172” * CERTAIN ~ MOTHER, WHY DOESN'T IT KILL THE x? “Exide” Service For Auto Starting and Lighting Battery Users There’s a helping hand—in fact hundreds of them—reaching out to you through the “Exide"’ Service Organization. We build into the“ Exide’ Star- ting and Lighting Batteries the utmost service-giving ability. We follow them up with a Ser- vice Organization which aims at the prevention of battery trouble, not merely at its cure—at the insurance of good battery performance, not merely at an adjustment for poor battery performance. The“ Exide "owner is not depen- dent on his own battery knowledge nor on the well-meant but often mistaken advice of his neighbors. Weofferyouthrough the” Exide” Service Organization practical help of the most direct and telling kind, enabling you to get from your “Exide” Battery the eminently sat- isfactory performance of which it is capable. “Exide” Service is country wide. It centers at our factory, the largest and best equipped in the country. It is directed through 16 Sales Offices in the largest cities. It reaches you and every “yExide” user through 13 “YExtde'’Battery Depots (practically factory branches) in the largest cities and through hundreds of “Exide” Service Stations in the larger cities and towns—East, West, North and South. The“ Exide" Battery Service card (yours is waiting for you if you have not already received it) is distributed by “Exide” Depots and Service Sta- tions. It's your pocket reminder of a standing invitation to avail yourself of “JExfde"” Service. “Exide” quality and “Exide” te quality and Awe. Service can be enjoyed by any car owner. There is an a exide” Start- ing Battery for every car. FREE INSPECTION SERVICE i “ LOOK FOR | Let us help you get the utmost good service from your “ Exide THIS SIGN battery. Take it to the nearest Depot or Service Station. They will in- spect and test the battery and put water in the cells and give you any needed advice. Regular monthly inspection and attention will safeguard your battery against unwitting abuse. This service is free and places you under no obligation. Ask your dealer for the location of the Depot or Service Station nearest you or write us and we will send you our list and a copy of our booklet “‘A Sure Start Assured.” This book is both amusing and instructive and should be read by every car owner. THE ELECTRIC STORAGE BATTERY CO. PHILADELPHIA, PA. 1915 “Cicnas Washington Denver San Francisco Seattle Pittsburgh Detroit Rochester Los Angeles gx? | New York —_ Boston Cleveland Atlanta St. Louis Toronto comicbooks.com