Life, 1915-10-28 · page 2 of 52
Life — October 28, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising for Vanity Fair magazine**, not political satire. The "Vanity Hair" cartoon on the left appears to be decorative branding rather than commentary—it shows a stylized woman in an Art Deco fashion illustration style typical of 1920s periodical design. The main text uses an extended metaphor comparing Vanity Fair to a "birthday cake for the mind," humorously listing its contents: theatrical reviews, humor pieces, fashion coverage, photographs, and social commentary. The recipe-like description suggests the magazine combines entertainment and sophistication. The advertisement emphasizes Vanity Fair as "the most successful of all new magazines," offering readers of *Life* a promotional trial subscription: one dollar for six months. The tone is lighthearted and aspirational rather than satirical.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fanred at the Post Ofice at New York. N. Y.,3s Second Cass Mall Matter s : Estered a4 Secood Class Matter at the Post Office Department, Can: ‘Copyright in England and the British Possessions ABIRTHDAY CAKE for THE MIND. delivered freshly baked and with candles lighted once every month Take the best theatrical magazine, add the best humorous periodical, stir in The Sketch and The Tatler from London, pour in one or two reviews of art, sprinkle with a few outdoor sports, add a French flavoring—say of La Vie Parisienne, mix in a hundred or two photographs and sketches, add a dozen useful departments, add a magazine of fashion and then one of literature, add humors for raisins and follies for spice, frost with a cover in four colors, cook with ten dollars’ worth of laughs, use the fripperies, vanities, dances and decadent arts for your little red candles, and the result will be Vanity Fair. Ask your newsdealer to show you a copy. The November number is now on sale. VANITY FAIR the most talked of and the most successful of all the new magazines; the magazine which makes every day a birthday; in entertainment, in good fellowship, in memories, in anticipations 25 cents a copy—$3.00 a year \_ SPECIAL OFFER fo readers of LIFE By using the coupon at the left you can ‘‘try out” Vaniry Fair at very small expense—One Dollar for six months; and money need not be paid until after you have received your first number. . VANITY FAIR, 449 Fourth Avenue, New York . CONDE NAST, Publisher FRANK CROWNINSHIELD, Editor comicbooks.com