Life — September 23, 1915 — page 5: what you’re looking at

What you’re looking at

# Fisk Non-Skids Tire Advertisement This is a **commercial advertisement**, not political satire. The page promotes Fisk Non-Skid tires, a real early-20th-century tire brand known for their mascot (visible in the lower left corner). The ad emphasizes the tire's practical benefits: preventing side-slipping and ensuring traction. The photograph shows well-dressed people examining a vehicle, suggesting the product appeals to respectable middle-class motorists. The "Fisk Service" component highlights the company's customer-service approach—free tire maintenance through authorized branches. This was a novel selling point when automobile ownership was becoming widespread but still somewhat luxury-oriented. The prominent tire image dominates the layout, and the overall design is typical of early automotive advertising emphasizing both product quality and dealer support.