Life — September 23, 1915 — page 6: what you’re looking at

What you’re looking at

# Analysis This is **not a satirical cartoon but a luxury automobile advertisement** from Life magazine (page 546). The Locomobile Company of America advertised their high-end vehicles by emphasizing exclusivity and value retention. The illustrated scene shows a well-dressed couple with their Locomobile automobile, accompanied by pedestrians in formal attire. The advertisement's message targets wealthy buyers by stressing that owning a Locomobile signifies refined taste and social status. Key claims made: the car provides luxury, safety, and satisfaction; ownership reflects quality over quantity; the vehicle will maintain or increase in value; and design won't become obsolete. This appeals to affluent buyers concerned with prestige and financial prudence—positioning the Locomobile as a wise investment for the upper class.