Life, 1915-09-23 · page 6 of 48
Life — September 23, 1915 — page 6: what you’re looking at
What you’re looking at
This is **not a satirical cartoon but a luxury automobile advertisement** from Life magazine (page 546). The Locomobile Company of America advertised their high-end vehicles by emphasizing exclusivity and value retention. The illustrated scene shows a well-dressed couple with their Locomobile automobile, accompanied by pedestrians in formal attire. The advertisement's message targets wealthy buyers by stressing that owning a Locomobile signifies refined taste and social status. Key claims made: the car provides luxury, safety, and satisfaction; ownership reflects quality over quantity; the vehicle will maintain or increase in value; and design won't become obsolete. This appeals to affluent buyers concerned with prestige and financial prudence—positioning the Locomobile as a wise investment for the upper class.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The LOCOMOBILE and its OWNER The Locomobile provides the most luxurious and the safest means of getting about. In addition to this it yields a satisfaction that is apart from any material consideration—that comfortable feeling one always has who owns the very best. The owner of a Locomobile esteems it not only because of what it does, but perhaps even more for what it is and will be. The family that owns Locomobiles knows that quality instead of quantity is a past, present, and future policy of the Company. The Locomobile owner has the satisfaction of knowing that the car will always be a high quality car, an expensive car, the car of cars to own. He knows the price will not diminish, may even increase. He knows his car will not depreciate because of radical changes in the design, price, or quality of the Locomobiles that are to be. - e LOCOMOBILE COMPANY of America MAKERS OF FINE MOTOR CARS comicbooks.com