Life, 1915-09-23 · page 4 of 48
Life — September 23, 1915 — page 4: what you’re looking at
What you’re looking at
This page announces that Charles Dana Gibson will draw exclusively for Life magazine. The top illustration depicts a line of men in business attire holding papers, apparently representing "brother artists" offering congratulations to Life. The bottom cartoon shows a man in a chair with rabbit ears, apparently a joke about the announcement itself—possibly mocking the competitive jealousy among illustrators or satirizing the fuss over Gibson's exclusive contract. The text confirms Gibson's new arrangement with "America's leading weekly." A subscription offer appears on the right side. **Context:** Charles Dana Gibson was famous for the "Gibson Girl" illustrations. This appears to be a promotional/congratulatory notice, with self-aware humor about the announcement's significance to the illustration profession.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
receives congratulations from brother artists upon the announcement that hereafter Charles Dana Gibson will draw exclusively for America’s leading weekly. Special Ofier Enclosed find One Dol- lar (Canadian $1.13, Foreign $1.26). “Send Lire for three months to Dear Sir : Now that Mr. Gibson is drateing only for Life, please put me down as a regular ; subscriber for three months and send the bill fe to maw. Open only to new subscribers; no sub: _ scriptions renewed at this rate. LIFE ts on sale at all news-stands, ten cents. / LIFE, 17 West 3tst Street, New York MW If your dealer is out of it, let us know. One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) comicbooks.com