Life — July 22, 1915 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Aeolian - Vocalion — the bringing out of hidden beauties from a_ record. The Aeolian Company invites all who own phonographs to hear their favorite records played on the Aeolian- Vocalion. Only from such a per- sonal experience can the real significance of this new and epoch-making development of the Phonograph be fully realized. Vv The Phonograph that calls forth Hidden Beauties from a Record “There are subtle, delicate sound-tints that mirror the very timbred character of each orchestral instrument.” ES, it zs true that the Aeolian-Vocalion voices new beauties from records —beauties you never knew they possessed ! Put a record in this Aeolian- Vocalion—this ‘‘tonal phonograph whose voice is Art.’’ Let us take Liszt’s Hungarian Rhapsody in- terpreted by many instruments. It will be a difficult test. Soft, deep, profoundly mystic, the sombre traceries of tone wave forth. And as they unfold from theAcolian-Vocalion you feel a_ strange solemnity. “You rec- ognize new, fresh- born, living qualities oftone. Now the bass tuba sounds—so low that you hear it phonographically re- produced for the first time. Now the wistful flutes throat unmis- takably their purities of clear woodtone— that “woody”? qual- ity before unuttered by a phonograph. ever have you heard such delicate Aeolian-Vocation Style K Simple elegance in design coupled with beautiful casetcoods and rich depth of finish distinguish all models of this superb instrument distinction between instrument and instrument upon a phonograph— never such subtle tonal tints. The long-dumb beauties in your records are finding utterance at last— through the Acolian-Vocalion ! But there is yet even a stranger “miracle of sound.”’ Under your simple pressure of the Graduola device—an exclusive feature of the Aeolian-Vocalion—a_ remarkable effect occurs. To the exact proportion of your pressure the music softens. You find you are actually shading your music to your mood. You are literally pressing your feeling into it with the sponta- neity with which you “hum an air.” Notes, phrases, pass- ages melt at your will into softened, liquid ecstasies of sound. You are bringing unexpected color, in- spiring variety into a record that you thought was ‘‘set!’’ v What is the secret of this modern “ miracle of sound "? Not one invention—many. Thus the Symphonetic Horn, whose use is to preserve even the subtlest char- acter of instrumental tones, is but one characteristic of the Aeolian-Vocalion. Its Sound Box, which helps to record so majestic a range of tone, is but one more. The very Graduola device itself which shades without smothering tone—which you play, but play only when you do not prefer the Vocalion to “ play itself "—is but one more. It is the whole of these three units meeting in one great unit—the Aeolian- Vocalion—which has made the dumb tones of all records speak a new language of tonal beauty never voiced from record before. Vv The Aecolian-Vocalion is made in a variety of beautiful models. The prices of these are no higher than those of other phonographs of approximately the same general capacity. Also they are sold on exceedingly moderate terms, ranging as low as $5 a month. Vv The Acolian-Vocalion is made exclu- sively by the Aeolian Company. It is at present on exhibition and sale only in certain cities. A complete description of this wonderful new phonograph—its styles, prices, etc—together with infor- mation as to how and where it may be heard, will be sent to all who write. THE AEOLIAN COMPANY Aeolian Hall New York Makers of the world-famous Pianola and the largest manufacturers of musical instruments in the world. Copyright, 1915, The Aestian Co comicbooks.com